Latest News

Back to Latest News back

 

Value of New Zealand holiday park sector hits $1.2 billion in past year

Value of New Zealand holiday park sector hits $1.2 billion in past year
April 11, 2019

Visitors who stay at New Zealand holiday parks during their travels are spending large across the country, with latest research showing close to $1.2 billion annually can be attributed to domestic and international visitors who spend their nights at holiday parks.

Research by Angus & Associates was commissioned by Holiday Parks New Zealand to examine the expenditure of holiday park visitors across a range of regions and by a variety of visitor types.

The peak season study has found that visitors spent an average of $144.59 per night while staying in holiday parks, with $127.71 attributed to domestic visitors and $168.68 to international visitors.

It was also revealed that domestic travel remains strong, with approximately $702 million (59%) of holiday park visitor expenditure spent by domestic visitors. $484 million (41%) was spent by international visitors. Expenditure by international visitors contributes directly to New Zealand’s export earnings.

Holiday Parks New Zealand Chief Executive Fergus Brown says he is heartened that the research showed 66% of holiday park guest nights are domestic visitors, explaining “it’s positive to see that New Zealanders still choose to stay in our holiday parks on their travels throughout the regions of New Zealand. It’s a Kiwi tradition, and our communities benefit so much from our holiday parks continuing to host visitors.”

Brown sees that an additional benefit of domestic visitors is that they stay longer in one place and are very likely to come back to the same destination year after year.

Visitor expenditure per person per day in 2018/2019 remained consistent with the 2016/17 season. But when breaking down expenditure by visitor origin, the research showed that domestic visitor expenditure per person per day increased by 12%, while international visitor expenditure per person per day fell 11%.

Angus & Associates’ research also examined what holiday park visitors were spending their money on. A quarter of their expenditure can be attributed to accommodation costs (around $301 million annually) followed by snacks/groceries and activity/admission fees.

The research also found interesting differences in the way that international and domestic visitors spend their money.

International visitors tended to spend significantly more on activities and attractions and transport, while domestic visitors spend slightly more on accommodation and goods, such as snacks and groceries. International visitors on average stay 22 nights a trip in holiday parks while travelling around New Zealand, double the domestic visitor average of 11 nights.

Brown advised “this highlights the importance of international visitors to the economy with their higher average daily spend per person and longer travel period.”

The research also found holiday park visitors spend on a very wide range of items, meaning the economic benefit of a holiday park for its host community is well spread. For example, the 2018/2019 expenditure included gifts, clothing and footwear, books, model planes, a snoring guard and vacuum hire.

Brown says while it is gratifying to see the huge value of the holiday park sector to New Zealand’s economy, he’s most proud of the economic contribution each park makes to the community and region it operates in.

He concluded “holiday parks directly benefit their community because they employ locals, purchase supplies from local vendors, spend money on services like facility maintenance, and marketing.

“Holiday parks also indirectly contribute to the region. For example, the dairy that employs an extra person over summer to cope with the business generated by holiday parks, or the boating store that places additional radio advertising to attract purchases from holiday park visitors. Holiday parks share the profits and are valuable community hubs.”

High value visitors to holiday parks include those staying in campervans/motorhomes, with campervan travellers spending an average of $166.52 per person per day while staying at holiday parks. This is over $20 more than the average of all visitors. Two thirds (69%) of international visitors to holiday parks during the period of the research were staying in a campervan.

In the context of other New Zealand sectors, the $1.2 billion direct economic contribution attributable to holiday park visitors is similar to that of the New Zealand racing industry ($1.2 billion in 2017) and greater than the cruise industry ($434 million in 2018).

Related Articles

7th March 2012 - Big spenders spending time at New Zealand’s holiday parks

11th July 2011 - Awards recognise excellence in New Zealand holiday parks

27th June 2016 - Biggest summer ever forecast for New Zealand holiday parks

23rd July 2018 - Holiday parks key to sustainable tourism growth across New Zealand’s regions

8th April 2017 - Holiday Parks sector worth over $1 billion to New Zealand’s economy


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Rae-Line

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 

SICO SOUTH PACIFIC

SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

Ecoline

Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…

read more

Attractions / Environment / Safety / Tourism

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business