Latest News

Back to Latest News back

 

UNSW Researchers: sporting organisations should ‘embrace bad behaviour’

UNSW Researchers: sporting organisations should ‘embrace bad behaviour’
June 26, 2010

Business researchers at the University of NSW have suggested that sporting organisations should embrace bad behavior by players and officials.

Dr James Connor and Jason Mazanov, from the School of Business at UNSW@ADFA (Australian Defence Force Academy), analysed a series of scandals in the National Rugby League (NRL) competition as part of a just published research paper, âThe inevitability of scandal: Lessons for sponsors and administratorsâ.

As Dr Connor explains "in 2009 the NRL experienced one of the worst seasons on record for player, coach, club and official poor behaviour. However, they did not lose any sponsors."

Strategies to mitigate scandal, especially what they call 'panacea' options such as education, only offer short-term reprieve and can end up further damaging a sport when another scandal occurs, the authors argue. Instead, the researchers suggest that more consideration should be given to a surprising strategy of "embracement.".

As Dr Connor continues, "the problem should be re-framed not as 'prevention' of bad behaviour but as management of the likelihood of scandal and control for the consequences."

Connor and Mazanov even go as far as suggesting that "savvy sponsors should take advantage of the possibilities scandals can offer, especially around brand image - where 'tough' or 'rebellious' might be brand attributes they seek - or around the possibility of their product 'fixing' or ameliorating a scandal."

Dr Connor is a former Tom Brock Scholar for research into rugby league (a grant awarded by the Australian Society for Sports History).

The inevitability of scandal: Lessons for sponsors and administrators is published in the International Journal of Sports Marketing and Sponsorship.

For more information go to www.imrpublications.com/journal-landing.aspx?volno=L&no=L


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Supreme Heating

Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…

read more

Aquatics / Environment / Recreation

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business