Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
UNSW Researchers: sporting organisations should ‘embrace bad behaviour’
Business researchers at the University of NSW have suggested that sporting organisations should embrace bad behavior by players and officials.
Dr James Connor and Jason Mazanov, from the School of Business at UNSW@ADFA (Australian Defence Force Academy), analysed a series of scandals in the National Rugby League (NRL) competition as part of a just published research paper, âThe inevitability of scandal: Lessons for sponsors and administratorsâ.
As Dr Connor explains "in 2009 the NRL experienced one of the worst seasons on record for player, coach, club and official poor behaviour. However, they did not lose any sponsors."
Strategies to mitigate scandal, especially what they call 'panacea' options such as education, only offer short-term reprieve and can end up further damaging a sport when another scandal occurs, the authors argue. Instead, the researchers suggest that more consideration should be given to a surprising strategy of "embracement.".
As Dr Connor continues, "the problem should be re-framed not as 'prevention' of bad behaviour but as management of the likelihood of scandal and control for the consequences."
Connor and Mazanov even go as far as suggesting that "savvy sponsors should take advantage of the possibilities scandals can offer, especially around brand image - where 'tough' or 'rebellious' might be brand attributes they seek - or around the possibility of their product 'fixing' or ameliorating a scandal."
Dr Connor is a former Tom Brock Scholar for research into rugby league (a grant awarded by the Australian Society for Sports History).
The inevitability of scandal: Lessons for sponsors and administrators is published in the International Journal of Sports Marketing and Sponsorship.
For more information go to www.imrpublications.com/journal-landing.aspx?volno=L&no=L
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…read more
APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!