Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Unhealthy food and drink advertising restricted near schools
The outdoor advertising industry has launched a self regulatory campaign to restrict the advertising of discretionary food and drink products on out-of-home signs within a 150 metre sightline of a school, aiming to meet community expectations and support government efforts to tackle overweight and obesity in Australia (140 metres is considered the limit to readability).
Peak industry body Outdoor Media Association (OMA) Chief Executive Charmaine Moldrich notes "almost one in four children is overweight or obese and this complex problem requires a comprehensive set of policies and programs to help Australians lead healthier lives.
"As experts in advertising, we want to use the power of out of home (OOH) to make a real difference.
“The Health and Wellbeing Policy reflects the fact that the out of home industry has listened to the community and government and pro-actively introduced a new voluntary self-regulating code to address what has become a critical issue in Australian society.”
The OMA consulted with the Australian Food & Grocery Council (AFGC), the Australian Association of National Advertisers (AANA), the Cancer Council, Diabetes Australia and the Heart Foundation on the new policy.
AANA Chief Executive, John Broome added “advocating high ethical and professional standards across Australia’s marketing community is at the centre of the AANA’s work and we support the Outdoor industry’s approach to discretionary food and drink advertising.”
The policy includes:
- Discretionary food and drink product advertising to be restricted from areas within 150 metres of primary or secondary schools.
- Food and drink advertising to be based on Australian Dietary Guidelines and the Australian Health Star Rating system.
- $3 million of donated advertising space across Australia every year to feature campaigns supporting healthy diet and lifestyle choices.
- Creative support from the OOH industry to create campaigns to reach the targeted audience.
- Compliance monitoring of the national restrictions with annual reports provided to state and federal governments.
- Annual meetings to be held with key industry stakeholders and health promotion experts to assess the restrictions and the educational programs.
The new policy will come into effect on 1st July 2020.
18th February 2020 - ExerciseNZ questions fast food and sugary drinks sponsorship of sporting teams
10th November 2019 - Museums Victoria to phase out unhealthy drink options
25th June 2019 - Reviews shows sugary drink taxes reduce consumption
20th June 2019 - Research recommends aquatic activity for overweight children
30th January 2018 - 80% of Mackay adults are overweight or obese
12th April 2017 - Junk food constitutes majority of purchases from swimming pool kiosks
20th February 2017 - Strength training carries weight for obese teens
26th September 2016 - New research confirms ongoing challenges in alcohol consumption and overweight children
29th July 2016 - Sugary drinks dropped from Auckland Council leisure centres
14th April 2016 - YMCA Australia backs calls for taxes on sugary drinks
29th September 2015 - Heart Foundation highlights massive danger for ‘overweight’ Darwin
27th August 2014 - Study shows drinks children associate with sport are largely unhealthy
20th February 2014 - An inconvenient truth for overweight Australians
2nd February 2014 - Health groups urge Australian Government to curb the junk food industry
15th February 2011 - Sporting Stars encourage junk food consumption
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…read more
Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!