Latest News

Back to Latest News back

 

UN report shows growing value of global adventure tourism

UN report shows growing value of global adventure tourism
November 30, 2014

Identifying adventure tourism as one of the fastest growing sectors in global adventure tourism, a new United Nations World Tourism Organisation (UNWTO) report highlights that countries in all stages of economic development are prioritising adventure tourism for market growth, based on a recognition of its ecological, cultural and economic value.

The UNWTO Global Report on Adventure Tourism, published jointly with the Adventure Travel Trade Association (ATTA), provides insight of the relationship between adventure tourism and responsible tourism.

ATTA, a UNWTO Affiliate Member, provided input for the report to increase awareness among the global tourism sector about the core values of responsible tourism.

The report allows tourism stakeholders to work from a common base of understanding in one of the most progressive forms of tourism, which both organizations believe will develop into the industry standard.

While there is no definition of adventure tourism in UNWTO literature, ATTA defines adventure tourism as a trip that includes at least two of the following three elements: physical activity, natural environment, and cultural immersion.

While the definition of adventure tourism only requires two of these components, trips incorporating all three tend to afford tourists the fullest adventure travel experience – for example, a trip to Peru that involved trekking (physical activity) through the Machu Picchu trail (natural environment) and genuine interaction with local residents and/or indigenous peoples (cultural immersion).

Adventure tourism can be domestic or international, and like all travel, it must include an overnight stay, but not last longer than one year.

The report identifies that adventure tourism:

Is resilient: Adventure tourists are passionate and risk-taking. Profiles indicates interest in destinations that have previously suffered significant commercial tourism setbacks due to natural and political events, such as Haiti, Rwanda, and Japan.

Attracts high value customers: Adventure tourists are willing to pay a premium for exciting and authentic experiences. Adventure operators have reported an average of US$ 3,000 spent person, with an average trip length of eight days.

Commenting on the report, UNWTO Secretary General Taleb Rifai explained "this report provides critical insight into one of the most dynamic segments driving tourism´s growth.

“Furthermore, with careful and responsible management, adventure tourism offers effective development opportunities to countries looking for new and sustainable sources of growth.”

An eight chapter overview of the current adventure tourism industry, provides a history of adventure tourism as well as a discussion of current trends and timely issues.

Chapters include:

• Industry introduction
• Global Trends in Adventure Tourism
• Adventure Tourism Industry Structure
• Local Economies, Communities and the Environment
• Adventure Tourism Operational Standards and Certifications
• Risk Management in Adventure Tourism
• Sector Challenges, Opportunities and Initiatives

Click here to view the report.

24th September 2013 - WORLD TOURISM DAY TO FOCUS ON THE IMPORTANCE OF WATER

4th June 2013 - GROWTH IN EXTREME ACTIVITIES AS YOUNGER PEOPLE MOVE AWAY FROM ‘STRUCTURED’ SPORT

3rd April 2013 - ADVENTURE TRAVEL TRADE ASSOCIATION RELEASES VALUES STATEMENT AS MEMBERSHIP PREREQUISITE

4th November 2012 - ATTA AND UNWTO TO ADVANCE RESPONSIBLE ADVENTURE TRAVEL


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

NOVOFIT

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business