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UK’s largest sport retailer to launch in Australia and New Zealand

UK’s largest sport retailer to launch in Australia and New Zealand
July 15, 2014

Sports Direct, the UK's biggest sporting goods retailer, plans to launch in Australia and New Zealand through an online joint venture and with a small number of stores.

Sports Direct apparently plans an online partnership with the fashion retailer, part of the MySale Group. Sports Direct bought a 4.8% stake in MySale last month, giving it access to MySale's 12 million members.

The sites will launch later this year.

Sports Direct, which has more than 600 sports stores in Europe, including 400 in the UK, and owns fashion chains and a stable of brands, said it intended to open three flagship stores in Australia and one in New Zealand, all of which would host an outlet.

It said it would announce a partnership with a leading Australian retail partner soon.

Sports Direct currently operates in 19 countries in Europe, including Belgium, Austria, Slovenia, Portugal and France, and has said it is keen to expand further as it looks to replicate its British success overseas.

Sports Direct founder and majority shareholder Mike Ashley is also the owner of Newcastle United Football Club - which is playing pre-season fixtures in New Zealand next week.


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