Latest News

Back to Latest News back


UK’s largest sport retailer to launch in Australia and New Zealand

UK’s largest sport retailer to launch in Australia and New Zealand
July 15, 2014

Sports Direct, the UK's biggest sporting goods retailer, plans to launch in Australia and New Zealand through an online joint venture and with a small number of stores.

Sports Direct apparently plans an online partnership with the fashion retailer, part of the MySale Group. Sports Direct bought a 4.8% stake in MySale last month, giving it access to MySale's 12 million members.

The sites will launch later this year.

Sports Direct, which has more than 600 sports stores in Europe, including 400 in the UK, and owns fashion chains and a stable of brands, said it intended to open three flagship stores in Australia and one in New Zealand, all of which would host an outlet.

It said it would announce a partnership with a leading Australian retail partner soon.

Sports Direct currently operates in 19 countries in Europe, including Belgium, Austria, Slovenia, Portugal and France, and has said it is keen to expand further as it looks to replicate its British success overseas.

Sports Direct founder and majority shareholder Mike Ashley is also the owner of Newcastle United Football Club - which is playing pre-season fixtures in New Zealand next week.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness


Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues


State Wide Pool Services

Known as Hydrilla since September 2020 - see

read more




About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology


WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks


The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business