JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
Two Culture and Heritage Tourism bodies agree to global alliance
The World Tourism Association for Culture and Heritage (WTACH), based in Sydney, with offices in Europe, and the Culture Heritage Economic Alliance (CHEA), headquartered in Washington D.C. signed an MOU on 27th April 27 agreeing to put culture, heritage and communities at the forefront of the post-COVID tourism recovery.
The new partnership will see the two organisations work together to boost best practices, deliver education and training and advocate for better conservation, equity and access.
WTACH Chief Executive, Chris Flynn notes “WTACH and CHEA are experts and global leaders in culture and heritage tourism. With CHEA, we aim to help destinations and the tourism sector present the unique aspects of their cultural heritage in a way that celebrates and respects host communities, while delivering more meaningful visitor experiences.”
Stephanie Jones, Founder and Chief Executive of CHEA, added “In partnership with WTACH, we aim to deliver capacity building and tourism readiness training for local stakeholders, cultural preservation and tourism marketing and development consultancy — in short, a full support program to destinations and industry, big or small, new or old, that want to get culture and heritage tourism right.”
Pre-COVID, culture and heritage tourism was bruised by over-tourism at famous attractions, while financially neglected at the local level, especially in emerging economies.
Evidence by MyTravelResearch.com, a strategic partner of WTACH, shows that culture and heritage tourists (pre-COVID) spent up to 38% more per day and stayed 22% longer compared to other kinds of travellers.
MyTravelResearch.com Chief Executive Carolyn Childs observed that when culture and heritage tourism is done right, the advantages are many: social capital, civic pride, economic benefit, cultural stewardship and a clear case for protecting assets.
With the MOU operational, WTACH and CHEA said that they are now ready and eager to work with businesses and institutions around the world which seek to put responsible culture and heritage tourism at the forefront of the revival of travel.
Flynn advised “the aim is to benefit host communities in ways that serve to protect and preserve the uniqueness of place.”
Both WTACH and CHEA are committed to advancing the UN’s Sustainable Development Goals.
Images: Top courtesy of WTACH https://www.wtach.org/ and WTACH Chief Executive Chris Flynn and CHEA Founder and Chief Executive Stephanie Jones: helping communities put responsible cultural and heritage tourism at the forefront of travel revival (above).
15th January 2021 - Queensland Government announces $200,000 in new funding for cultural tourism
18th November 2020 - ICOMOS announces global cultural heritage event to be hosted in Australia in 2023
13th July 2020 - Funding boost for four New Zealand cultural events
10th October 2017 - Conference to explore best practice in cultural tourism in the Middle East
16th March 2014 - Development begins on US$6.5 billion Chinese cultural tourism resort
31st October 2019 - Fire destroys much of Japanese UNESCO site Shuri Castle
5th July 2018 - UNESCO adds 18 sites to World Heritage list
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!