Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Turnstile appointed by New Zealand Cricket to value partnership offering
With additional apparel sponsorship locations having become available from the ICC, New Zealand Cricket has appointed Turnstile to work alongside its commercial team to value its international partnership offerings.
New Zealand Cricket joins other major rights holders in adopting Turnstile’s valuation approach which is premised on quantifying the three key components of partnership value being Benefits, Exposure and Intellectual Property.
On the decision to appoint Turnstile, New Zealand Cricket General Manager Commercial, Anna Lawrence notes “Turnstile’s approach to providing fair market valuations is exactly what we were looking for to ensure that we properly capture the true value of both the Blackcaps and the White Ferns and capitalise on both teams’ recent successes. We are looking forward to working together with Turnstile on this project to understand how we can deliver maximum commercial value across our portfolio of available rights.”
Turnstile General Manager Dan Gaunt explained “we are extremely excited about working with New Zealand Cricket as they look to build their international partnership offering across both the Blackcaps and the White Ferns as a result of new assets being released by the ICC. We have a lot of experience valuing sponsorship deals on a regional basis and have amassed a significant amount of data on how sponsorship rights trade in different markets around the world, such as India and the sub-continent, so we’re glad we can help New Zealand Cricket with this exercise.”
Turnstile is owned by the Tenka Group, a holding company focussed on sport and entertainment businesses.
For more information go to www.turnstilegroup.com
Image courtesy facebook.com/whitefernsfan
3rd December 2020 - Martin Snedden named as new Chair of New Zealand Cricket
16th October 2020 - Melbourne Storm links with Gemba to accelerate data strategy
1st October 2020 - Sponsorship valuation experts Turnstile announces restructuring
14th September 2020 - Gemba Group announces restructure with new holding company and team promotions
8th August 2020 - Coronavirus impact sees Women’s Cricket World Cup pushed back to 2022
2nd June 2020 - Gemba designs new AFL sponsorship campaign for Toyota
14th February 2020 - Silver Ferns secure top honours at 57th Halberg Awards
14th November 2019 - New Zealand Cricket facing ‘challenging year’ after 2018/19 financial loss
26th July 2018 - New Zealand Cricket agrees revenue share pay deal with players
26th February 2018 - Gemba launches Turnstile platform for accurate sports sponsorships valuation
4th March 2009 - Black Caps call off Pakistan tour
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