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Treble Cone ski field welcomes new Brand Manager

Treble Cone ski field welcomes new Brand Manager
May 31, 2018

One of Australia and New Zealand’s most experienced and passionate brand management and marketing professionals is joining Wanaka ski area Treble Cone as Brand Manager.

Richard Birkby, an experienced marketer with 20 years’ experience working for internationally-renowned brands in New Zealand, Australia and the United Kingdom will start his new role in mid-June.

Having relocated to Wanaka nearly five years ago because he wanted to spend more time skiing, Birkby is looking forward to his new role, commenging “I moved to Wanaka because of Treble Cone.

“I called it a ‘ski change’ because after having skied and worked all over the world the one place I felt most comfortable, the one place I kept coming back to, was Treble Cone.

“I love TC because of the incredible terrain and also because of the community around it, and although I’ve had amazing roles since I’ve been in New Zealand, this is the one I’ve always wanted. This is my dream job.”

Birkby moved to Wanaka from Sydney in 2013, where he worked for leading advertising and marketing agency HOST. In his first year in Wanaka he commuted weekly to Auckland where he was Group Business Director for world-class creative agency Colenso BBDO, before spending three years as Head of Brand and Marketing at Wanaka-based Mons Royale.

He believes Treble Cone has the potential to be an incredible “cult brand”, adding “what’s important about Treble Cone as a brand is that there are very few ski areas in this country that spark such an emotive response in people. The potential that represents for TC is enormous. People love this place.”

Treble Cone ski area manager Toby Arnott says Birkby brings the “perfect” skillset range to the role, advising “we’re thrilled to have found someone of his calibre right here in Wanaka who will help us in our drive to collectively deliver an exceptional guest experience.

“The fact that he is so passionate about snow sports and about Treble Cone in particular is a huge bonus.”

Images: Avid skier Richard Birkby, perched high on Treble Cone’s Motatapu Chutes (top) and at rest (below).

5th April 2018 - TREBLE CONE WELCOMES NEW SKI AREA GENERAL MANAGER

6th March 2018 - NEW ZEALAND SKI AREAS REPORT RECORD VISITATION DURING 2017 WINTER SEASON 

1st March 2018 - SNOW SPORTS NZ CELEBRATES SUCCESSFUL OLYMPIC WINTER GAMES 

31st January 2018 - HOT WEATHER HAVING BIG IMPACT ON NEW ZEALAND’S ‘WATER TOWER’ GLACIERS

10th January 2018 - MARTIN TOOMEY APPOINTED CHIEF EXECUTIVE AT WINTER GAMES NZ 

19th November 2017 - CANTERBURY’S MT HUTT ONCE AGAIN NAMED NEW ZEALAND’S BEST SKI RESORT 

10th June 2014 - NEW ZEALAND SKI SEASON BEGINS AS FRESH SNOW FALLS

11th September 2012 - SPRING SNOW A BONUS FOR SOUTH ISLAND SKIERS

29th June 2012 - PERFECT START TO WINTER IN LAKE WANAKA

28th June 2012 - FRESH SNOW IN ADVANCE OF TREBLE CONE OPENING

22nd November 2010 - TARGETED APPROACH RECOMMENDED FOR HIGH PERFORMANCE WINTER SPORTS 

19th November 2009 - SPARC INCREASES INVESTMENT IN HIGH PERFORMANCE SPORT

7th October 2009 - SUCCESSFUL SEASON FOR WANAKA SKI RESORTS 

6th July 2009 - LAKE WANAKA SKI FIELDS OPEN FOR 2009 SEASON


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However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

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Subscriptions cost just $90 a year.

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