Latest News

Back to Latest News back

 

Toyota extends AFL sponsorship in largest ever deal

Toyota extends AFL sponsorship in largest ever deal
July 5, 2011

The Australian Football League (AFL) has secured a significant sponsorship boost by sealing a three-year contract extension with leading partner Toyota.

Toyota has been the AFL's premier partner since 2004 and the new deal will see the relationship extended to 11 years.

According to AFL Chief Executive Andrew Demetriou, the agreement is likely to be "the largest sponsorship for any sport" in Australia.

The car manufacturer already holds the naming rights to AFL events such as the Premiership Season, the Finals Series, the Grand Final and the Grand Final Parade.

Although the AFL did not reveal the exact value of the sponsorship deal, Demetriou told AFL BigPond that the arrangement was a "very significant", stating "we've enjoyed a fantastic partnership with Toyota since 2004 and we've seen the partnership just continue to grow. The health of Australian football is largely because of companies like Toyota."

Demetriou added "the game's grown, we know Toyota's sales have grown, and to be able to extend that for another three years, in what is a pretty difficult environment, we are extremely grateful. Attendances have increased from 6.6 million people in 2004 to 7.4 million people in 2010 and memberships have grown from 495,000 to over 630,000."

Toyota Australia Senior Executive Director David Buttner said Toyota was committed to providing a further $1 million through the 'Good for Footy' program for ground improvements, clubroom renovations, playing equipment, uniforms and medical supplies.

Buttner explained "supporting the game we all love is a priority for Toyota and we want to continue to build our brand by aligning Toyota with the spirit and passion of football.

"That extends from the elite level right through to the local clubs that are the foundation of this great game."

Image: The MCG ready for AFL.

7th April 2009 - AFL PUSHING FOR BILLION-DOLLAR TV DEAL


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

The P.A. People

The P.A. People is a specialist contractor in the areas of Sound Reinforcement, Performance Lighting, Audio Visual Systems, Video and Communications. Over the past 40 years we have developed a…

read more

Entertainment / Events / Sport / Technology / Venues

 
 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business