Latest News

Back to Latest News back


Tourism WA terminates sponsorship contract with Ultramarathon organiser

Tourism WA terminates sponsorship contract with Ultramarathon organiser
June 5, 2012

The Tourism WA board has formally terminated its sponsorship contract with the organiser of the Kimberley Ultramarathon event.

A Tourism WA spokesman confirmed that the contractual options with Hong Kong company Racing The Planet for two further outback marathons this year and in 2013 had been ruled out after a recent board meeting.

Tourism WA signed a one-year sponsorship deal for the 2011 event, with an option of another two years, for a documentary contract, international media coverage and some operating costs.

However, following events that left two women runners with life-threatening burns during the 2011 race, Tourism WA has been widely critisied for a range of management failures.

Organised by Racing The Planet, the ultramarathon was staged between Kununurra, Gibb River Road and El Questro Wilderness Park.

The Western Australian Government's Economics and Industry Standing Committee inquiry has investigated whether more could have been done to stop the runners being burnt and whether proper protocols were in place.

Announcing the termination of the sponsorship a Tourism WA spokesperson stated "although the board is not privy to any investigation findings into all the circumstances surrounding the fire that severely injured several competitors during the 2011 Kimberley Ultramarathon, it (has) ... decided that it would not be appropriate to continue with the sponsorship agreement given the outcome, and in particular the serious burns suffered by Kate Sanderson and Turia Pitt."

The spokesperson added that Racing The Planet had informally advised Eventscorp, the events arm of Tourism WA, that they did not intend to return to WA to conduct future races.

Racing The Planet founder Mary Gadams said the company had decided "some time ago" that they would not hold the Kimberley Ultramarathon again and the Tourism WA decision was merely a formality.

Gadams stated "in the end of the day our only concern remains for the injured parties."

The Tourism WA spokesperson said Eventscorp's sponsorship agreement for the 2011 event was primarily for the production of a television program showcasing the Kimberley wilderness which was to have been broadcast around the world.

Image shows the bushfire that affected the 2011 Kimberley Ultramarathon event.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues



We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness


Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport


Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues


ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks


WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks


iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces


Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business