Latest News

Back to Latest News back


Tourism WA terminates sponsorship contract with Ultramarathon organiser

Tourism WA terminates sponsorship contract with Ultramarathon organiser
June 5, 2012

The Tourism WA board has formally terminated its sponsorship contract with the organiser of the Kimberley Ultramarathon event.

A Tourism WA spokesman confirmed that the contractual options with Hong Kong company Racing The Planet for two further outback marathons this year and in 2013 had been ruled out after a recent board meeting.

Tourism WA signed a one-year sponsorship deal for the 2011 event, with an option of another two years, for a documentary contract, international media coverage and some operating costs.

However, following events that left two women runners with life-threatening burns during the 2011 race, Tourism WA has been widely critisied for a range of management failures.

Organised by Racing The Planet, the ultramarathon was staged between Kununurra, Gibb River Road and El Questro Wilderness Park.

The Western Australian Government's Economics and Industry Standing Committee inquiry has investigated whether more could have been done to stop the runners being burnt and whether proper protocols were in place.

Announcing the termination of the sponsorship a Tourism WA spokesperson stated "although the board is not privy to any investigation findings into all the circumstances surrounding the fire that severely injured several competitors during the 2011 Kimberley Ultramarathon, it (has) ... decided that it would not be appropriate to continue with the sponsorship agreement given the outcome, and in particular the serious burns suffered by Kate Sanderson and Turia Pitt."

The spokesperson added that Racing The Planet had informally advised Eventscorp, the events arm of Tourism WA, that they did not intend to return to WA to conduct future races.

Racing The Planet founder Mary Gadams said the company had decided "some time ago" that they would not hold the Kimberley Ultramarathon again and the Tourism WA decision was merely a formality.

Gadams stated "in the end of the day our only concern remains for the injured parties."

The Tourism WA spokesperson said Eventscorp's sponsorship agreement for the 2011 event was primarily for the production of a television program showcasing the Kimberley wilderness which was to have been broadcast around the world.

Image shows the bushfire that affected the 2011 Kimberley Ultramarathon event.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks


BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks


Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues


Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues



    SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…

read more

Aquatics / Education / Recreation / Safety / Technology


Again Faster

ABOUT Again Faster is a Brisbane based, Australian owned supplier of strength and conditioning and functional fitness equipment. With nearly 10 years experience in the Australian market, we are…

read more

Fitness / Recreation



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business