Latest News

Back to Latest News back

 

Tourism Tropical North Queensland partnerships help Chinese visitors gain insight into Green Island

Tourism Tropical North Queensland partnerships help Chinese visitors gain insight into Green Island
July 31, 2019

Tourism Tropical North Queensland (TTNQ) is partnering with Queensland Parks and Wildlife Service, James Cook University (JCU), the Quicksilver Group and Experience Co to find new ways of communicating with Chinese visitors by trialling culturally appropriate tools recommended by JCU for Green Island, off Cairns.

TTNQ Chief Executive Pip Close explains “the self-guided Green Island Treasure Trail takes visitors to the best selfie locations and has questions and answers with messaging around safety and the correct behaviour in a marine park.

“This educates visitors about protecting the environment by not walking on the reef at low tide or taking marine life for souvenirs or food.

“A Chinese creative writer tweaked existing sign translations and recorded audio for 18 of the signs which are accessed via QR codes to help visitors better understand the island’s natural and cultural history."

Ranger talks are also part of the initiative to help Chinese visitors appreciate the history and environment of Green Island.

Close advised that Green Island was a popular product for the Chinese with 206,000 visiting Tropical North Queensland each year, adding “Tropical North Queensland’s signature experiences are about gaining a deeper understanding of the destination’s World Heritage areas.

“However, language and cultural barriers can erode this opportunity for some visitors making the experience nothing more than a bucketlist photo opportunity.

“The Green Island information book used by the Rangers was recorded in Chinese and digitised so the Rangers, boat and resort staff can access the necessary messages and the lifeguards can broadcast safety messages over their PA.

“TTNQ provided frontline Chinese cultural training for all the Cairns-based marine park Rangers to assist them better communicate with Chinese visitors and deliver a culturally appropriate Discovery Tank talk which will be trialled across two weeks.

“JCU has developed a visitor monitoring program with pre and post visitor surveys which will be combined with data collected via the QR codes to further steer the project.”

Quicksilver Group Managing Director Tony Baker said the trial was a great first initiative enabling visitors to easily access National Parks interpretive information in their own language through a QR code.

Baker advised "we see it as a very positive step for the Rangers to have an increased involvement in providing interpretation for all visitors to enhance their experience and appreciation of this beautiful island.”

Image: Chinese visitors (from left) Joy He, Cathy Ou, Sunny Huang and Susan Ma.

Related Articles

10th July 2019 - Queensland Government commits $4.5 million for Far North tourismĀ 

21st April 2019 - Queensland Government aims to attract millions of Chinese tourists with new card payment schemeĀ 

18th March 2019 - Cairns tourism industry leaders call for changes to marketing of Far North Queensland

18th October 2018 - Cairns Communications consultant Liz Inglis wins Australasian Leisure Management media executive award

16th October 2018 - Tropical Tourism North Queensland awards industry excellence

22nd January 2018 - Royal Life Saving and James Cook University researchers to breathalyse swimmers

2nd October 2017 - Chinese tourists changing their spending patterns

24th April 2017 - New Chief Executive at Tourism Tropical North Queensland

27th July 2016 - Quicksilver to expand north Queensland fleet

8th February 2016 - Independent Chinese tourists looking beyond the big cities

6th October 2015 - Tropical North Queensland eclipses 2015 tourism expenditure targets

31st May 2015 - North Queensland tourism works to protect Great Barrier Reef

20th February 2015 - Uncouth Chinese tourists cause global embarrassment to Beijing regime

30th March 2013 - Delivering higher quality experiences for Chinese Visitors


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 
 

HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business