Tourism trends to be explained at the 2016 Victorian Tourism Conference
Victoria’s thriving tourism industry and the latest market trends that impact visiation will be put under the spotlight at the 2016 Victorian Tourism Conference at the end of this month.
Presented by the Victoria Tourism Industry Council (VTIC), the conference at Bendigo’s Ulumbarra Theatre will feature an extensive program of presentations and workshops that aim to demystify current tourism industry trends and arm tourism businesses with the essential tools for capitalising on the current market.
An important contributor to Victoria’s economy, the tourism and events industry currently employs 204,000 people, half of this in regional locations, and generates more than $20 billion per year.
The future for the tourism industry looks bright, with continued strong growth predicted for key markets - backed by the latest data from the International Visitor Survey which showed that, in the year ending March 2016, international overnight expenditure in Victoria grew by a remarkable 23.7% to reach $6.7 billion. This figure far exceeds that national average growth of 17.6%.
With the latest global figures from the United Nations World Tourism Organization showing tourism spending is on the increase with total outbound travellers increased by 10% to 128 million, the VTIC suggests that with such great opportunity for growth, it’s never been more important to businesses to keep abreast of current trends in an effort to maximise their growth.
Keynote speakers at the 2016 Tourism Conference will uncover a host of latest trends and open the forum for discussions and workshops that will help delegates ensure their businesses are one step ahead.
Author and keynote speaker, Steve Sammartino, will set the scene for the conference, taking a close look at the digital revolution and highlighting ways tourism businesses can thrive in this new environment.
Mobile usage is continuing to grow and there’s no end in sight. Research shows that connected travellers are more satisfied with their experiences and also share more of their adventures along the way; acting as powerful brand ambassadors.
Social media guru, Sam Mutimer, founder of Thinktank Social, will look at strategies for meaningful engagement on the worldwide web.
In another session of the conference, Google Australia’s Head of Tourism, Dougal McKenzie will share his insights into the way consumers dream, plan and book their travel and how these behaviours evolve day by day, minute by minute. McKenzie will captivate audiences with his studies on how tourism business can capitalise on these new trends.
The 2016 Victorian Tourism Conference is being held on Monday 25th and Tuesday 26th July.
Click here to view event details in the Australasian Leisure Management industry Calendar.
24th June 2016 - OUTGOING VTIC CHAIR ACKNOWLEDGED FOR LONG STANDING CONTRIBUTION
15th June 2016 - RECORD BREAKING DOMESTIC TOURISM SPENDING BUILDS ELECTION PRESSURE
28th April 2016 - INDUSTRY WELCOMES VICTORIAN GOVERNMENT INVESTMENT IN TOURISM
29th February 2016 - NEW MARKETING CAMPAIGN PROMOTES REGIONAL VICTORIA
28th October 2015 - BENDIGO TO HOST 2016 VTIC TOURISM CONFERENCE
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!