Latest News

Back to Latest News back

 

Tourism trends to be explained at the 2016 Victorian Tourism Conference

Tourism trends to be explained at the 2016 Victorian Tourism Conference
July 5, 2016

Victoria’s thriving tourism industry and the latest market trends that impact visiation will be put under the spotlight at the 2016 Victorian Tourism Conference at the end of this month.

Presented by the Victoria Tourism Industry Council (VTIC), the conference at Bendigo’s Ulumbarra Theatre will feature an extensive program of presentations and workshops that aim to demystify current tourism industry trends and arm tourism businesses with the essential tools for capitalising on the current market.

An important contributor to Victoria’s economy, the tourism and events industry currently employs 204,000 people, half of this in regional locations, and generates more than $20 billion per year.

The future for the tourism industry looks bright, with continued strong growth predicted for key markets - backed by the latest data from the International Visitor Survey which showed that, in the year ending March 2016, international overnight expenditure in Victoria grew by a remarkable 23.7% to reach $6.7 billion.  This figure far exceeds that national average growth of 17.6%.

With the latest global figures from the United Nations World Tourism Organization showing tourism spending is on the increase with total outbound travellers increased by 10% to 128 million, the VTIC suggests that with such great opportunity for growth, it’s never been more important to businesses to keep abreast of current trends in an effort to maximise their growth.

Keynote speakers at the 2016 Tourism Conference will uncover a host of latest trends and open the forum for discussions and workshops that will help delegates ensure their businesses are one step ahead.

Author and keynote speaker, Steve Sammartino, will set the scene for the conference, taking a close look at the digital revolution and highlighting ways tourism businesses can thrive in this new environment.

Mobile usage is continuing to grow and there’s no end in sight. Research shows that connected travellers are more satisfied with their experiences and also share more of their adventures along the way; acting as powerful brand ambassadors.

Social media guru, Sam Mutimer, founder of Thinktank Social, will look at strategies for meaningful engagement on the worldwide web.

In another session of the conference, Google Australia’s Head of Tourism, Dougal McKenzie will share his insights into the way consumers dream, plan and book their travel and how these behaviours evolve day by day, minute by minute. McKenzie will captivate audiences with his studies on how tourism business can capitalise on these new trends.

The 2016 Victorian Tourism Conference is being held on Monday 25th and Tuesday 26th July.

Click here to view event details in the Australasian Leisure Management industry Calendar.

24th June 2016 - OUTGOING VTIC CHAIR ACKNOWLEDGED FOR LONG STANDING CONTRIBUTION

15th June 2016 - RECORD BREAKING DOMESTIC TOURISM SPENDING BUILDS ELECTION PRESSURE

28th April 2016 - INDUSTRY WELCOMES VICTORIAN GOVERNMENT INVESTMENT IN TOURISM

29th February 2016 - NEW MARKETING CAMPAIGN PROMOTES REGIONAL VICTORIA

28th October 2015 - BENDIGO TO HOST 2016 VTIC TOURISM CONFERENCE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business