Latest News

Back to Latest News back

 

Tourism operators launch new strategic plan

Tourism operators launch new strategic plan
November 27, 2015

The Council of Australian Tour Operators (CATO) have launched a new strategic plan at functions held this week in Melbourne and Sydney.

The plan follows a changing of the guard at the CATO AGM in June when Dennis Bunnik, founder of Bunnik Tours, took over as Chairman and a number of new members joined the CATO Committee.

Bunnik explained “in August the new committee spent a full day in a strategic planning session with the aim of clearly defining CATO’s role and future direction.

“This plan is the result of much work and discussion by the committee on where CATO sits within the newly deregulated industry.

“We have clearly defined CATO‘s purpose as being to represent, lead and serve the land product sector of the travel industry.

“This includes tour operators, wholesalers and national tourist offices who form part of the CATO membership and supply product and destinations to the retail travel industry.”

As the industry has become deregulated CATO has increasingly had to take a more active role in leading the sector, identifying a number of priorities that will add value for members with the key aim being to make CATO membership count.

As part of this leadership role, in 2016 CATO will be staging a series of professional development initiatives to share best practice techniques in a number of critical business areas.

This will commence with CATO hosting a Crisis Management Forum in Sydney in March 2016.

Coordinated by crisis expert David Beirman, the full day forum will include practical training and advice for our membership in how to handle various crisis management issues.

Speakers will include representatives from the Federal Department of Foreign Affairs and Trade (DFAT) and an expert industry panel who will share first-hand experience in deal with various crisis situations.

The forum also aims to develop a crisis management plan template for CATO members.

Continuing in the theme of business professionalism the CATO will, from January, feature individual registration numbers for all CATO tour operators.

A marketing campaign will be launched to encourage agents and consumers to ensure they only use registered CATO members.

The CATO website will be relaunched in 2016 with a full search facility added to make it easier for travel consultants to find niche product.

Bunnik added “we have an incredible array of CATO members with some fantastic unique product.

“Our new website will ensure that this product is easier for travel agents to find so that they are able to better compete with clients searching online and booking direct with overseas operators.
“We will also be providing a facility for Tourism Offices to feature information on their destinations, services and events for our members to connect with.”

Further initiatives from CATO include better engagement with other sectors of the industry and continued representation on the DFAT Smart Traveller Advisory Committee.

Progress updates on the CATO Strategic Plan will also be provided to all members on a regular basis.

For more information go to www.cato.asn.au

18th November 2015 - VISITOR CENTRES PLAY A CRUCIAL ROLE IN INFLUENCING TOURIST BEHAVIOUR

5th October 2015 - INQUEST TOLD TOURIST ENCOURAGED TO ‘STEP ON AIR’ BEFORE KINGS CANYON DEATH

7th May 2015 - SOUTH AUSTRALIAN SHARK CAGE DIVING TOUR OPERATORS DEFEND USE OF BAIT TO ATTRACT SHARKS

27th November 2014 - TOURISM PRODUCTIVITY MORE IMPORTANT THAN AUSTRALIA’S BRAND

19th January 2012 - QUEENSLAND TO REVIEW TOUR DESK COMMISSION FEES

6th October 2011 - VISITOR INFORMATION CENTRES ADD VALUE TO SOUTH AUSTRALIAN TOURISM


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business