Tourism NT launch multi-phased marketing campaign promoting an early summer holiday

July 18, 2022

Tourism NT has today launched a multi-phased marketing campaign, in partnership with KWP! (Creative), Atomic212 (Media) and Mango Communications (PR) inviting Australians to enjoy an early summer holiday in the Northern Territory.

The campaign aims to take advantage of the exposure the current run of movie blockbuster trailers is receiving by featuring a 60 second tongue-in-cheek movie trailer TVC that aims to reposition the summer holiday timing in the minds of Australian consumers.

Running across cinema, TV, digital and OOH with real time weather report comparisons and supported by paid and earned media and influencer partnerships, the new campaign aims to redefine your summer holiday, highlighting the benefits of travel to the Territory at one of the best times of year.

Executive Director of Marketing at Tourism NT, Tony Quarmby notes “as our summer season kicks off earlier than other parts of Australia, we are posing the question, ‘what are you waiting for?’ We have the best weather, less crowds and lower prices through great deals from September onwards, so why wait until December for your summer holiday?”

Tristan Glover, Integrated Team Lead KWP! in Darwin advised “with this campaign we’re encouraging our mates down south to start their summer early here in the Territory. September onwards is the perfect time to visit, with balmy days and nights coupled with our incredible events, landscapes and ancient culture, it’s time to tick the Territory off your bucket list with an early summer trip.”

Tabitha Fairbairn, Managing Director Mango Communications added “we’re excited to shake up the idea of an Aussie summer and ignite the desire to visit the Territory during the early summer season among more Australians.”

The Tourism NT summer campaign will offer early bird summer deals to the NT with campaign partners Virgin Australia, Webjet, Expedia, Travello, Holidays of Australia, Tripadvisor and Britz delivering massive savings to consumers travelling from September 2022 to March 2023.

For more information visit www.northernterritory.com/summer.

7th March 2022 - Tourism NT launches new dedicated working holiday campaign

10th February 2022 - First Aboriginal Tourism Strategy Report Card released by Tourism NT

21st April 2017 - Tourism NT supporting local operators to drive visitation in the Territory

10th September 2012 - New Northern Territory Government to relocate Tourism NT to Alice Springs

13th July 2022 - Permit application procedures streamlined for Northern Territory Parks and Reserves

1st July 2022 - Tourism Research Australia data shows Northern Territory Tourism experiencing strong growth

22nd June 2022 - Multiple events planned across the Northern Territory

4th June 2022 - Cruise Ship Tourism recommences in Northern Territory

9th May 2022 - $86.4 million invested into Northern Territory’s tourism and events industry

5th May 2022 - Northern Territory Major Events Company receives international attention

24th March 2022 - Northern Territory Destination Management Plans show Tourism Progress

14th March 2022 - Northern Territory events showcased in new campaign to attract Australians

1st March 2022 - New online booking system improves Northern Territory camping experience

21st February 2022 - Northern Territory to welcome its first international tourists since borders closed two years ago

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.