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Tourism makes major contribution to New Zealand economy

Tourism makes major contribution to New Zealand economy
December 14, 2017

The tourism industry’s immense contribution to New Zealand is reflected in new economic statistics according to Tourism Industry Aotearoa (TIA).

The 2017 Tourism Satellite Account shows that more than 230,000 people are directly employed in tourism (8.4% of the workforce), with another 168,357 or 6.1% indirectly employed.

TIA Chief Executive Chris Roberts comments “that means one in seven people employed in New Zealand are supporting themselves and their families thanks to tourism.”

The Tourism Satellite Account is the official annual measurement of the New Zealand tourism industry, compiled by Stats NZ.

It shows that the tourism industry is well on track to meet its Tourism 2025 goal of growing total revenue to $41 billion a year.

Total tourism spend for the year ended March 2017 was $36 billion. Domestic tourism contributed $21.4 billion, with international visitors spending $14.5 billion.

This expenditure keeps international tourism as New Zealand’s biggest export sector, at 20.7% of total exports.

This week’s TSA release coincided with a meeting organised by TIA that brought together new Tourism Minister Kelvin Davis and several of the tourism sector organisations, including the Bus and Coach Association of New Zealand, Holiday Parks New Zealand, Hospitality New Zealand, the New Zealand Airports Association, the New Zealand Cycle Trail, Regional Tourism New Zealand, the Rental Vehicle Association and the Tourism Export Council of New Zealand.

Roberts added “it was a very useful meeting and we covered the key issues where the industry and Government can work in partnership to deliver sustainable benefits to New Zealand.

“We also took the opportunity to bring to Minister Davis’ attention the new GST figures in the TSA, which show that the Government is collecting much more in GST from visitors than was previously thought.

“International visitors paid $1.5 billion in GST, while domestic tourism contributed $1.8 billion. It certainly adds more weight to TIA’s argument that some of the GST windfall from the tourism boom should be invested back into funding infrastructure needs.”

Discussions at the meeting also covered the tourism industry’s current priorities, as outlined in TIA’s Brief to the Minister of Tourism, including engagement with the Government, sustainability, infrastructure, and people and skills.

Minister Davis was particularly interested in how more young people can be encouraged to consider careers in tourism, and how the industry can support regional development.

He also made a commitment to talk to the industry and take into account its views before the Government makes decisions on any new funding mechanisms.

As well as being keen to meet regularly with the tourism organisations, Mr Davis has offered to coordinate a meeting with other key Ministers whose portfolios affect tourism, including Conservation, Transport, Customs, Immigration and Employment.

Roberts concluded “we look forward to continuing discussions with Minister Davis on these issues and reaching solutions that will benefit all of New Zealand.” 

Image: Tongariro National Park

25th October 2017 - LEISURE PORTFOLIOS ON FRONT BENCH IN NEW ZEALAND’S NEW GOVERNMENT

6th September 2017 - TOURISM TAX ON THE AGENDA IN NEW ZEALAND ELECTION 

21st August 2017 - INTERNATIONAL VISITORS TO NEW ZEALAND SPEND $10.3 BILLION IN YEAR TO JUNE 2017

13th June 2017 - NEW ZEALAND GOVERNMENT COMMITS $5.2 MILLION FOR 28 NEW TOURISM INFRASTRUCTURE PROJECTS 

12th May 2017 - DEPARTMENT OF CONSERVATION TO RAISE CHARGES FOR OVERSEAS VISITORS WALKING NEW ZEALAND’S TRAILS 

11th May 2017 - NEW ZEALAND GOVERNMENT ANNOUNCES $100 MILLION TOURISM INFRASTRUCTURE FUND 

12th May 2016 - NEW ZEALAND TOURISM SET TO EXCEED 2025 GROWTH GOAL

10th December 2015 - CHALLENGES STILL FACE NEW ZEALAND TOURISM AS GROWTH TREND CONTINUES 

20th November 2015 - NEW PEOPLE AND SKILLS FRAMEWORK TO SUPPORT NEW ZEALAND TOURISM’S GROWTH GOALS

5th November 2015 - STAFF AND SKILLS SHORTAGE IMPACTS TOURISM BUSINESSES 


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The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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