Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
Tourism industry welcomes insights plan for Tourism New Zealand
Tourism Industry Aotearoa has welcomed the expansion of Tourism New Zealand’s role to include providing more visitor insights to benefit the whole tourism industry.
In a just-released report released on the future role for the New Zealand Government’s international tourism marketing agency, many of the recommendations involve greater provision of insight and research. The report was commissioned by the Ministry of Business, Innovation and Employment to review the role Tourism New Zealand should play in supporting tourism in New Zealand.
TIA was among the key stakeholders who were consulted by the review panel.
TIA Chief Executive Chris Roberts says the report unsurprisingly finds Tourism New Zealand to be a world leader in destination marketing, which must remain its core function. However, there are opportunities to share its expertise.
Roberts stated “the report correctly identifies the fact TNZ knows more about the people who choose to visit New Zealand than any other body or organisation.
“There is an opportunity to use that knowledge and insight to strengthen how tourism is managed and supported across Aotearoa.”
This includes providing regional insights, addressing social licence and climate issues, assisting the development of Maori tourism, and supporting the role of the Department of Conservation.
Roberts sees that the most radical recommendation in the report is for Tourism New Zealand’s role to be extended to providing domestic visitor insights, adding “Tourism New Zealand’s mandate has always specifically excluded domestic tourism – but it has a wealth of knowledge and expertise that can help us understand the motivations of domestic visitors. The immediate challenge will be the lack of data that currently exists about domestic tourism.”
The report has identified a role for TIA, as the peak industry body, to support the facilitation of market and customer insights.
29th July 2019 - Summit to focus on tourism’s contribution to New Zealand
26th September 2019 - New Zealand Advisory Group to shape investment on tourism and conservation
3rd September 2019 - New Zealand’s international tourism boom set to slow down
1st January 2019 - New Zealand tourism spending reaches $39.1 billion
23rd August 2018 - Research reveals why young New Zealanders are reluctant to work in tourism
11th September 2017 - CINZ and Tourism New Zealand to expand collaboration to grow business events
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!