Latest News

Back to Latest News back


Tourism Fiji launches innovative new website

Tourism Fiji launches innovative new website
April 29, 2013

Fiji's efforts to attract more international visitors has been given a significant boost with the launch of a new Tourism Fiji website to showcase the country and its attractions.

With a search engine-friendly address, the state of the art, interactive site allows visitors and potential visitors to organise most aspects of their visit before they leave home, including obtaining quotes and making bookings.

The website's unique built-in Travel Planner can tailor individual preferences for the full range of Fiji's offerings - family holidays, romance, backpackers, diving and adventure. Prospective visitors can also share their holiday plans with friends and family via social media outlets such as Facebook.

Designed by a New Zealand-based specialist company, Sparks Interactive, the new website is part of the recently announced global rebranding of the country's tourism effort under the slogan 'Fiji Where Happiness Finds You'.

Launching the site in Nadi, the Attorney General and Minister for Tourism, Aiyaz Sayed-Khaiyum, said the initiative put Fiji on the cutting edge of website marketing and had important benefits for the Fijian tourism industry.

Sayed-Khaiyum explained "we expect that the ability of holidaymakers to get quotes and book their holidays direct will lead to an overall increase in the number of bookings. Those direct bookings mean more money in the pockets of local operators, rather than their overseas agents, and more of the returns from tourism being kept in Fiji. Local operators are also empowered by giving them easy access to the website to showcase their various attractions. It acts as a kind of living travel brochure about Fiji that can be altered and updated at any time.

"The international tourism market is highly competitive and there are many other destinations vying for the same trade. This website puts us in a great position because of its interactive capability and the imaginative way in which it showcases the unique Fijian travel experience."

Tourism Fiji acting Chair Elizabeth Powell, said prospective holidaymakers now had a much higher degree of control over what they wanted to see and do in Fiji, adding "visitors used to be dependent on travel agents for advice or the word-of-mouth of family and friends.

Now they can examine all of the available options on one interactive website from the comfort of their homes anywhere in the world. With all the information they need at their fingertips in a user-friendly online environment, they're in the best possible position to get the most out of their holidays and Fiji has more opportunity to get repeat business."

The new website is a vital component of the major overhaul and brand transformation announced by Tourism Fiji last year. This includes the appointment of a new global advertising agency, the selection of new public relations and media partners in Australia, New Zealand and the US, the appointment of a new social media partner and the appointment of a new Chief Executive, Rick Hamilton.

For more information go to


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security


Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness



Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology



SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues


TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism



Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business