Latest News

Back to Latest News back

 

Tourism figures race ahead of targets

Tourism figures race ahead of targets
September 15, 2016

Figures from the latest National Visitor Survey and the recently released International Visitor Survey show the tourism industry is now exceeding the Tourism 2020 growth targets.

The Tourism Research Australia surveys show that tourists spent nearly $97 billion in overnight travel in Australia during the last 12 months.

Tourism 2020 was conceived in 2009 and included a stretch target of reaching between $115 billion and $140 billion in overnight visitor spending by the year 2020. Forecast linear trend growth at the time was estimated at $97 billion, which, on the figures released today, has been achieved four years early.

Total overnight visitor spending has increased 22% since 2013 and is now on track to exceed the Tourism 2020 target. Spending by international tourists has surged by 36% since 2013 following a move to return responsibility for domestic tourism marketing to the States and Territories, and refocus Tourism Australia on offshore marketing.

The Federal Government has committed a record $629 million in funding for Tourism Australia to further boost Australia’s offshore marketing capacity.

Stellar growth in international tourist arrivals has been complemented by strong growth in domestic travel, with the number of overnight trips growing 7% to a record 88.9 million, and the number of nights spent away increasing 5% to 328 million. Overnight business trips increased to 18.6 million, with spending up 11% to a record of $15.5 billion.

The Northern Territory has been a standout destination for domestic tourists in the last year, with a 36% increase in the number of visitors. Sydney and Melbourne remain the two most popular destinations, while the North Coast of NSW has jumped to the third most popular destination for domestic tourists, measured by length of stay.

For more information visit www.tra.gov.au

Image: The Northern Territory has been shown to be a top tourism performer. Courtesy of Crocosaurus Cove, Darwin

9th September 2016 - NEW NORTHERN TERRITORY GOVERNMENT CUTS TOURISM DEPARTMENT HEAD

29th August 2016 - AUSTRALIAN REGIONAL TOURISM NETWORK CALLS FOR GOVERNMENT TO ‘GET SERIOUS’ ABOUT TOURISM

27th August 2016 - POSITIVE OUTLOOK FOR MOST OF AUSTRALIA’S TOURISM SECTORS

18th July 2016 - MORE AUSTRALIANS CHOOSING DOMESTIC HOLIDAYS

10th February 2016 - NORTHERN TERRITORY TOURISM A ‘BEACON’ FOR THE ECONOMY


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business