As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
Tourism figures race ahead of targets
Figures from the latest National Visitor Survey and the recently released International Visitor Survey show the tourism industry is now exceeding the Tourism 2020 growth targets.
The Tourism Research Australia surveys show that tourists spent nearly $97 billion in overnight travel in Australia during the last 12 months.
Tourism 2020 was conceived in 2009 and included a stretch target of reaching between $115 billion and $140 billion in overnight visitor spending by the year 2020. Forecast linear trend growth at the time was estimated at $97 billion, which, on the figures released today, has been achieved four years early.
Total overnight visitor spending has increased 22% since 2013 and is now on track to exceed the Tourism 2020 target. Spending by international tourists has surged by 36% since 2013 following a move to return responsibility for domestic tourism marketing to the States and Territories, and refocus Tourism Australia on offshore marketing.
The Federal Government has committed a record $629 million in funding for Tourism Australia to further boost Australia’s offshore marketing capacity.
Stellar growth in international tourist arrivals has been complemented by strong growth in domestic travel, with the number of overnight trips growing 7% to a record 88.9 million, and the number of nights spent away increasing 5% to 328 million. Overnight business trips increased to 18.6 million, with spending up 11% to a record of $15.5 billion.
The Northern Territory has been a standout destination for domestic tourists in the last year, with a 36% increase in the number of visitors. Sydney and Melbourne remain the two most popular destinations, while the North Coast of NSW has jumped to the third most popular destination for domestic tourists, measured by length of stay.
For more information visit www.tra.gov.au
Image: The Northern Territory has been shown to be a top tourism performer. Courtesy of Crocosaurus Cove, Darwin
9th September 2016 - NEW NORTHERN TERRITORY GOVERNMENT CUTS TOURISM DEPARTMENT HEAD
27th August 2016 - POSITIVE OUTLOOK FOR MOST OF AUSTRALIA’S TOURISM SECTORS
18th July 2016 - MORE AUSTRALIANS CHOOSING DOMESTIC HOLIDAYS
10th February 2016 - NORTHERN TERRITORY TOURISM A ‘BEACON’ FOR THE ECONOMY
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!