Latest News

Back to Latest News back

 

Tourism businesses must offer consumer choices and experiences

Tourism businesses must offer consumer choices and experiences
November 21, 2016

The future success of individual tourism businesses depends on the choices they offer customers and ensuring each customer experience is personalised according to Digital Futurist, Chris Riddell.

Riddell, who will be a keynote speaker at ATEC’s Meeting Place event in Canberra next week, says visitors seeking tourism experiences are focused on how one business can deliver a better experience from the next.

Riddell (pictured above) explains “people are not concerned by things like your booking engines and systems, they expect these to work. What they care about is the experience around the product and how it meets their needs and expectations.

“People have more choice than ever before, and they are now expecting that choice wherever they go, so innovative businesses need to know how to deliver on that expectation.

“For tourism businesses across Australia, success depends on the choice they offer and how you can provide a better, more individual experience, that's how you differentiate yourself from the competition.

Riddell says that while the digital world is an important and relevant part of the travel experience, technology hasn't changed their desire for authentic experiences and has, in fact, spurred on a search for the new and unique.

He adds “travel is easier and cheaper than ever and people are after experiences in a way they have never demanded before, with a real desire to deeply imbed into the places they are visiting - they want to touch and feel their destination and value the face to face experiences they get along the way.

“What this means for the operator is they must offer a multitude of options, including different price points, exclusive opportunities and in-depth engagement - letting customers feel the experience in a very emotionally connected way and giving them a memory they can take home and cherish.

“Providing choice, and making sure they have as much choice as possible, has been the key to success for businesses like Uber. Tourism businesses must also focus on how they are going to offer better choice for their customers to achieve success into the future.”

ATEC's 2016 Meeting Place is being held in Canberra on 29th and 30th October.

Click here for more information on ATEC's Meeting Place event in the Australasian Leisure Management industry Calendar.

14th July 2016 - STRONG TOURISM FORECAST WITH UPWARDLY REVISED GROWTH FORECASTS

5th April 2016 - CANBERRA TO HOST 2016 ATEC CONFERENCE

16th January 2016 - ASIAN TRAVELLERS SEEK NEW EXPERIENCES

2nd November 2015 - GROWTH FORECAST PUTS TOURISM AT THE FOREFRONT OF AUSTRALIAN EXPORTS 

24th November 2013 - ATEC ANNUAL MEETING TO DEFINE AUSTRALIA’S VISITORS

19th November 2010 - FORGET LEISURE: FOCUS ON THE EXPERIENCE INDUSTRY


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business