iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
Tourism Australia backs Sir David Attenborough Great Barrier Reef documentary project
Tourism Australia has helped fund the production costs of a new new multi-platform media project that has seen veteran natural history presenter Sir David Attenborough return to the Great Barrier Reef.
Aimed at inspiring greater interest and more visits to the world’s largest coral reef system, the three-part documentary series will form a key part of a renewed push by Tourism Australia to promote Australia’s aquatic and coastal experiences.
Contributing $1.5 million into the venture with Atlantic Productions, the Tourism Australia backed project will see Sir David return to the Reef nearly 60 years after his first visit.
Expected to air early in 2016 and anticipated to be distributed across more than 130 countries, Tourims Australia will back the project with further funds to support international marketing once the series airs.
Tourism Australia Managing Director, John O’Sullivan announced the collaboration at Tourism Australia's inaugural Destination Australia Conference in Sydney today (Tuesday 17th March).
O’Sullivan explained “the Great Barrier Reef is a huge part of our destination appeal, with consumers in the UK, US, Singapore and Japan actually ranking it as their number one most appealing Australian attraction.
“It’s vital we continue to show the world why our aquatic and coastal experiences are so unique, and this film will undoubtedly help tell that story to a truly global audience about the beauty and importance of the Great Barrier Reef, and ultimately inspire more visits.”
Sir David spent three weeks on the Reef as part of the filming schedule, including time aboard one of the world's most advanced research vessels equipped with the latest cutting-edge technology.
Commenting on Sir David's appeal, O’Sullivan added “David Attenborough is one of the world’s greatest presenters of natural history content, and the Great Barrier Reef is arguably the world’s most recognised natural wonder.
"We couldn’t ask for a better match."
Sir David Attenborough said returning to the Reef with the latest technology and science provided an exciting opportunity to see one of the most important places on earth in a whole new way.
The added "the most exciting natural history experience of my life was the first time I dived on a coral reef (in 1957).
"Being on the reef is a revelatory, thrilling and unbeatable experience and with this project we’re going to be able to share it with millions."
O’Sullivan said the Great Barrier Reef remains one of Australia’s strongest tourism draw cards, attracting more than 1.9 million visitors each year and with 90% of the direct economic contribution in the region derived from tourism.
O’Sullivan concluded "we already know from our consumer research that Australia’s biggest competitive strength is its world class nature, something which is extremely highly regarded from all our key target markets and very much a core part of our global tourism offering."
Tourism Australia is developing plans to translate the global exposure into more visits by utilising the unique video, digital, print and PR assets generated by the project.
20th February 2015 - MINISTER FOR THE GREAT BARRIER REEF NAMED IN NEW QUEENSLAND CABINET
5th September 2013 - CAIRNS AND THE GREAT BARRIER REEF DRIVES NATIONAL TOURISM GROWTH
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!