The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
Tourism and Transport Forum warns against States becoming complacent on tourism spend
New research conducted by consultancy group Sayers and released today by Tourism and Transport Forum (TTF) provides “food for thought” for respective State Governments competing for a slice of the tourism dollar with TTF Chief Executive Margy Osmond warning they can’t afford to be complacent as domestic travel steps up and international borders gradually reopen.
According to the research, Victoria has consistently outperformed the rest of the nation when it comes to return on destination marketing investment.
The research found that for the last three years Victoria yielded more than 300 times its investment per person on destination marketing peaking at over 400 times in 2018/19 - over double its closest rival.
Queensland also fared well coming in second in two out of three financial years for the period the research covered while WA and NSW filled the minor placings in two years and one year respectively.
In one of the other key metrics used to rank the states, tourism infrastructure investment, the Northern Territory came up trumps with the highest spend per capita of $461 per person almost three times its closest competitor NSW at $166 per person with Western Australia coming in third at $78 per person.
However, Queensland and Victoria performed below average on this barometer ranking fifth and sixth respectively.
Osmond notes “Victoria may be in the midst of its fourth lockdown but the State Government there has responded with record funding to help revive an industry in crisis and as soon as restrictions are lifted will be fighting hard to restore its mantle as the nation’s events capital.
“With State Budgets imminent in Queensland (15th June) and NSW and South Australia (22nd June) Treasuries in those states need to step up their spending on the visitor economy to retain market share domestically and in preparation for the opening of international borders in 2022.
“The Australian tourism industry has felt the full force of the pandemic and competition between the states remains fierce and will only become increasingly so as we emerge from the pandemic and the battle to attract key international markets begins in earnest.
“TTF is calling on the Queensland, NSW and SA Governments to up their spend on tourism in the upcoming budgets including a significant uptick in funding to their destination agencies and a raft of measures including aviation attraction funds to help fund the recovery of this critical sector.”
4th November 2020 - Tourism Industry celebrates opening of NSW and Victoria border
17th April 2020 - Bruce Baird returns as TTF Chair
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
AUSTRALIAN MADE. FIT FOR PURPOSE. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…read more
Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry.read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!