Latest News

Back to Latest News back


Tourism and Transport Forum research shows Australians ‘love’ international tourists

Tourism and Transport Forum research shows Australians ‘love’ international tourists
March 10, 2019

Australians “love” international tourists and think they make the country’s economy stronger, according to a survey conducted by the Tourism and Transport Forum (TTF) in conjunction with global information and measurement company, Nielsen.

78% of those surveyed believed tourism bolsters the economy, while 57% believe that the government needs to invest more money to promote Australia overseas.

65% of participants feel that it is time for the government to focus more on the tourism sector and 69% believe there needs to be more taxpayers’ dollars spent promoting regional tourism.

79% of Australians are also unaware that every person leaving Australia pays a compulsory $60 passenger movement charge (PMC) and that over half of the $1.2 billion raised each year goes into what TTF call a Federal "Government ‘piggy bank'”.

The survey results were unveiled at Leadership 2019, TTF’s flagship event held on Friday at PwC Barangaroo, bringing together political leaders, policy makers and the leaders of TTF’s member organisations from the tourism, aviation and transport industries.

Commenting on the findings, Tourism and Transport Forum Chief Executive Margy Osmond (pictured) advised “these survey results are important, they make it crystal clear that Australians understand the value of the tourism industry.

“Real Aussies are telling us what they want more tourists and these results should send a strong message to the government about the need to support and invest.”

In its recent Federal budget submission, TTF put the following issues at the top of a Government ‘to do’ list:

• Further investment into Australia’s destination marketing agency, Tourism Australia
• A review of the Passenger Movement Charge and the level of over- collection
• Additional and improved visitor infrastructure, and
• Further investment in airport to city rail connectivity and regional rail networks.

Related Articles

15th December 2018 - Tourism & Transport Forum reports Baby Boomers and Generation X almost double summer spending habits in a year

27th September 2018 - Visitor numbers and tourist spending increase while length of stays stalls

11th September 2018 - Andrew McEvoy to chair TTF National Advisory Board

24th August 2018 - TTF welcomes ‘one of our own’ as Australian Prime Minister

2nd May 2018 - TTF welcomes Northern Territory Government’s backing for tourism

1st May 2018 - TTF welcomes Victorian Government’s tourism backing in 2018/19 budget

17th April 2018 - TTF Tourism Industry and Policy Conference to explore demands of Australia’s supergrowth industry

2nd April 2018 - TTF survey shows nationwide support for Commonwealth Games

28th February 2018 - TTF welcomes new advisory board members

31st August 2017 - TTF Leadership Summit to explore the future of Australia’s visitor-based economy

28th November 2016 - 15% backpacker tax compromise ‘a victory for common sense’

24th April 2015 - One in five Australian holidays include a national park visit

22nd January 2013 - Domestic beach holidays get thumbs up from Australians

24th April 2010 - National tourism conference shows ‘best is yet to come’

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology


Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism



Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology



Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks



Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks


Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology


WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks


Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business