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Tough Mudder signs with ONTHEGO as Australia apparel partner for the next three years
Obstacle event company Tough Mudder Australia has announced that it has signed a three-year deal with ONTHEGO Custom Apparel, to become the exclusive apparel partner for all Australian events, teams and retail merchandise.
Ahead of Tough Mudder events, participants will now be able to use ONTHEGO’s online customisation system and supply chain to create their own unique gear for their teams online. Participants will also be able to purchase pre-designed merchandise both online and at events across the country, as well as receive ONTHEGO performance ‘finisher shirts’ celebrating their accomplishment, all designed in Australia.
The partnership will unite two brands with worldwide communities of outdoor enthusiasts who value teamwork, fun and crave unique experiences.
Welcoming the partnership, ONTHEGO Chief Executive, Mick Spencer stated “we are very proud to be partnering with one of the world’s most popular sports brands Tough Mudder.
“It will give OTG a truly recognisable partner to work through product development with and give participants a solution for their teams.
“One of the greatest things about each Tough Mudder event is the sense of team inclusiveness and togetherness – values that align so closely with ONTHEGO.
“Now those teams can quickly and easily order custom made teamwear through otgcustom.com to represent at their upcoming Tough Mudder event.”
Marcus Gale, Vice President Events for property holder IMG, added “we’re incredibly excited to welcome ONTHEGO as the official apparel partner of Tough Mudder Australia.
“Tough Mudder is more than an event – it's a lifestyle based on teamwork, camaraderie and fun, and our partnership with ONTHEGO reflects these shared values.
“We’ll be working together to leverage ONTHEGO’s innovation and design capabilities to ensure our Mudders are kitted out in the most appropriate apparel for our Tough Mudder courses, and that we reward their efforts with an innovative OTG Finisher Shirt that they can wear with pride the next day.”
As of 18th February, Tough Mudder gear will be available online through ONTHEGO website at onthegosports.com.au/toughmudder
23rd January 2019 - Tough Mudder looks to secure capital investment for linked fitness club brand
14th May 2018 - Tough Mudder to expand in Middle East with Oman events
16th September 2017 - Tough Mudder Chief Executive releases account of building his obstacle race movement
1st January 2017 - ONTHEGO Sports announces five year partnership with Hockey Australia
7th October 2015 - Tough Mudder announces new partners in advance of 2015 season
16th July 2015 - Virgin Active and Tough Mudder launch Mudder Maker
25th February 2015 - Tough Mudder introduces new obstacles, new courses for 2015 calendar
5th August 2014 - Canberra business to supply athletic apparel to Anytime Fitness in Asia
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