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TOP 10 Holiday Parks launches Qualmark-standard Top Motel product
New Zealand's premier holiday park group TOP 10 Holiday Parks has launched its new Top Motels product.
Of the 49 TOP 10 Holiday Parks throughout New Zealand, 42 of them now have top-quality motel accommodation, offering an alternative to camping and powered sites and appealing to a wider audience and target market.
New Zealand's accommodation and activities assessment body Qualmark recently assessed and rated all Top Motel properties, with the majority receiving a 4-star rating.
TOP 10 Holiday Parks Chief Executive David Ovendale said recent research showed a lack of awareness of the parks' motel accommodation, with the majority of people associating the iconic Kiwi institution with tents, motorhome and caravan sites.
Ovendale stated "we've launched the Top Motels product and achieved Qualmark accreditation for all our motels to encourage a broader range of clientele to enjoy an amazing holiday park experience.
"Many who would enthusiastically embrace a traditional Kiwi holiday staying in a park-like setting, but don't own a tent or motorhome, have perhaps discounted TOP 10 as they may not be aware we offer high-quality, very comfortable motel accommodation.
"Holiday parks have always been, and will continue to be intrinsically-linked to long-term family memories and deep family bonding for generations of Kiwis and now with our motels we're able to offer fantastic new options to families and indeed other market segments, appealing to a new customer base."
Top Motels means guests can experience all the benefits of a park environment including 'contained freedom' for children and access to a broad range of amenities, not available with most motel accommodation elsewhere.
Amenities differ between parks but many include a swimming pool, hot tub, jumping pillow, bikes for hire, games room and basketball or tennis court, and childrens' activities in the school holidays.
All the parks have a Qualmark Enviro rating of bronze or greater and provide a unique environment with opportunities to meet others.
Ovendale emphasised that Kiwis and visitors could now enjoy a TOP 10 holiday year-round, not just in the warmer summer months, adding "families that want to get away and relax year-round can now visit somewhere like Queenstown in spring or even the middle of winter, relax in a motel unit, watching it snow outside, all from an idyllic, warm setting. It's the perfect break!
"Holiday Parks have always been seen as an iconic Kiwi summer activity and they'll remain so for years to come. The new motel product simply enhances what's already a popular Kiwi pastime."
Further information on all TOP 10 properties is available at www.topmotels.co.nz
31st January 2013 - NEW ZEALAND HOLIDAY PARKS OPTIMISTIC ABOUT 2013
17th May 2011 - IMPROVING PERFORMANCE IN THE NZ VISITOR INDUSTRY
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