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Tony de Leede partners with Wexer Virtual to launch Move 123 fitness content provider
Leading fitness entrepreneur Tony de Leede has announced a new venture, Move 123, launched in an exclusive partnership with leading virtual fitness provider, Wexer Virtual.
Move 123 will produce motivating and high-quality online fitness content, designed specifically for fitness clubs.
Offering an extensive library includes a range of cutting edge videos across six different categories, with low intensity classes such as Yoga, Stretch and Pilates right through to high intensity classes such as Cardio, Strength and Dance.
Commenting on the new venture, de Leede (pictured below) stated “we’ve been fortunate enough to build a team of experts with a combined knowledge of over 100 years in the fitness industry.
“Together we shared our skills from a diverse range of global markets and created a library of innovative, motivating and high quality exercise classes that cater to all fitness levels and club types.
“Our partnership with Wexer Virtual will now enable club groups to deliver world-class virtual content that has been designed with both the member and club in mind.”
Wexer Virtual Chief Executive Paul Bowman added “we are incredibly proud to be partnering with Move 123.
“Being truly international and having worked with some of most innovative and fastest growing health clubs in the world, has given us valuable insight into the high standard of content production and specialisation for the industry.
“It is without doubt that the unique design of Move 123 delivers exactly this.”
In a varied and highly successful fitness career, de Leede established Fitness First’s Australian operations and formerly owned Cardio Theatre.
He stepped down from his role as Fitness First’s Chief Executive in July 2008 after eight years with the business before establishing Fit N Fast in 2010.
First launched as an ‘online health club’ in 2010, Wexer offers gyms and fitness facilities virtual group exercise and cycling studios. It has installations in more than 30 countries.
Move 123 will be available on all Wexer Players from the beginning of August.
Click here to contact Wexer Virtual via the Australasian Leisure Management Supplier Directory.
7th April 2010 - DE LEEDE TO LAUNCH FIT N FAST CONCEPT
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