Latest News

Back to Latest News back

 

TodayTix and Sydney Symphony Orchestra partner to reach new audiences

TodayTix and Sydney Symphony Orchestra partner to reach new audiences
July 1, 2019

TodayTix, the digital gateway to arts and cultural experiences, has announced a partnership with the Sydney Symphony Orchestra to allow more people to experience live symphonic music, by offering ‘mobile Rush’ tickets to selected concerts.

TodayTix’s mobile Rush technology will give audiences $45 access to the Sydney Symphony Orchestra’s Harry Potter and the Half-Blood Prince™ In Concert, and $40 access to Star Wars: The Force Awakens in Concert, Beethoven Symphony No. 5, and Britten’s Peter Grimes in Concert.

For audiences new to the impact of hearing the Symphony live, leveraging the TodayTix mobile Rush ticketing technology will enable them to purchase tickets directly through the TodayTix app, opening the door to breathtaking symphonic events.

Sydney Symphony Orchestra Director of Marketing, Luke Nestorowicz advised “we are excited to be working with TodayTix and offering audiences the opportunity to immerse themselves in live orchestral music with the Sydney Symphony Orchestra.

“Through the mobile Rush ticketing, audiences will be able to experience music with some of the very best international artists and rediscover blockbuster movies as the Orchestra performs the entire score live on stage in tandem with the film. TodayTix is a fantastic platform – it’s smooth, easy to use and will offer brilliant value for everyone. People will be able to have a premium experience at an incredibly affordable price.”

TodayTix Director of Partnerships, Australia, Rachel Nossack added “we’re excited to partner with Sydney Symphony Orchestra to bring innovative concert experiences to Sydney-siders.

“For those who’ve not yet experienced the magic of Beethoven’s Fifth performed live, the tragic drama of Peter Grimes playing out against vivid musical seascapes, or getting dressed in their favourite Hogwarts house colours for Harry Potter and the Half-Blood Prince™ in Concert, and experiencing the Oscar-winning score of Star Wars The Force Awakens, this mobile Rush series provides something for everyone at a truly accessible price point. We can’t wait to give all Australians a new experience of live music.”

To ‘unlock’ mobile Rush tickets, TodayTix users are asked to spread the word on their social media accounts. Once unlocked, the mobile Rush tickets are made available in-app at 9am on the morning of each performance – users need to get in quick before they’re snapped up by other lucky show goers.

TodayTix works with more than 1,400 partners to provide the best-priced tickets available in 15 markets around the world and has generated more than 11.6 million digital lottery entries and 2.3 million social shares through 900 activations to date, engaging the spontaneous nature of a younger audience and introducing a new generation of audiences to the venues.

Images: TodayTix’s mobile Rush technology (top) and upcoming Sydney Symphony Orchestra concerts were buyers can purchase tickets directly through the TodayTix app (middle and below).

Related Articles

15th March 2019 - Theatre-ticketing platform TodayTix launches in Sydney

11th January 2019 - TodayTix launches with aim to bring affordable theatre tickets to Australia

8th November 2018 - Report advises that attractions need to invest in ticketing technology

16th October 2018 - Consultation suggests closer scrutiny of Major Performing Arts Framework funding

19th June 2017 - Australia’s major symphony orchestras welcome report on orchestral health and safety

20th May 2017 - Biggest ever renovation set to commence at the Sydney Opera House

28th October 2013 - Anniversary concert marks Sydney Opera House’s 40th birthday

6th October 2012 - Major performing arts companies are robust and well-managed


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

EventPro

At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…

read more

Events / Hospitality / Technology / Ticketing / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business