AusLeisure

Tixserve has accelerated its global expansion with a multi-year partnership to enter the Australasian market with ticketing software provider, Emedia Campaigns.

The partnership will see Emedia Campaigns, described as a white-labelled "online alternative to traditional event ticketing", work with Ireland-based Tixserve to provide digital ticket fulfilment services for its live music, sport and entertainment events.

In operation, the new Tixserve-powered Emedia ‘ShowTicks’ app will enable events, venues, teams and artists to utilise a flexible ticketing service while also providing audience insights and brand opportunities.

The digital ticketing fulfilment app seamlessly integrates into Emedia Campaigns' VenueNET and ShowTicks software deployments, serving digital tickets to their clients' ticket holders. The digital ticket distribution and engagement app will be utilised across various festivals, venues, and concerts from May 2023, including Emedia's recent ticketing software and onsite service tender win, the week-long, Beef Australia Expo in 2024.

Integrating into Emedia Campaigns’ ‘VenueNET’ and ‘ShowTicks’ software deployments, Tixserve’s patented technology integration will help to deliver flexible and interactive digital ticketing, with m-commerce, fan engagement, direct marketing and communications capabilities, and upsell and cross-sell opportunities.

Commenting on the partnership, Emedia Campaigns' Managing Director, Steve Scherri stated “we empower our clients to build online communities around their brands by using our ticketing software and services as the trojan horse to gather customer detail. Tixserve adds to this and takes our tailor-made ticketing the extra mile, beyond the gate entry scan, enabling maximum data collection, fraud mitigation, fan engagement, and brand loyalty.

“With data the key asset, you can’t help being more marketing productive with the ‘big data’ ShowTicks and Tixserve will be providing clients, exclusively, throughout their customers’ ticketing journey.

“Emedia has always been firmly focused on their clients’ brand taking centre stage and control of their ticketing. This coincides with Tixserve’s ability to maximise value and place a brand directly into fans’ hands. The flexible white-label event ticketing app will create event engagement from the moment a patron enters the buying process to when tickets are delivered to ticket holders, effectively creating a two-way connection with the patron that goes beyond traditional ticketing check in.”

Tixserve Managing Director, Patrick J Kirby added “Tixserve is delighted to announce our entry into a new global territory with a multi-year partnership with Emedia Campaigns to deliver next-generation digital tickets for its clients across live music, sports and entertainment.

“The combined benefits of both Tixserve’s and Emedia’s unique offerings will bring an array of opportunities and value to clients across the Australasian market. We look forward to rolling out the new fulfilment solution to patrons this May.”

Images courtesy of Tixserve.

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