Latest News

Back to Latest News back

 

Ticketmaster Australia begins soft launch of Ticketmaster Resale

Ticketmaster Australia begins soft launch of Ticketmaster Resale
May 27, 2014

Ticketmaster Australia has begun the roll out of its Ticketmaster Resale 'anti-scalping' system.

Introducing the new platform in a statement last year, the company explained that Ticketmaster Resale features “an industry-leading money back guarantee and anti-scalper/anti-fraud measures allowing fans to transact with confidence.”

While facing industry sceptiscism that the resale platform is about generating premium prices for in-demand concert tickets, Ticketmaster explained that the new initiative is about giving greater choise to consumers, stating “fans deserve access to the full choice of available tickets at any point in time, and a safe and reliable marketplace in which to sell tickets … it is the obligation of the ticketing industry to create such a marketplace.”

Commenting on the soft launch of the platform at this week’s Asia Pacific Venue Industry Congress in Melbourne, Ticketmaster International Managing Director Resale Christophe Homann explained “customers want the ability to resell their tickets.”

Reacting to suggestions that the new platform was a form of ticket-scalping, Homann added “experience in the USA shows that anti-scalping legislation doesn’t work.”

Homann’s comments back up Ticketmaster’s assertion in their 2013 statement that it supports “any measure that gives fans the opportunity to purchase tickets with confidence,” and that it welcomed “any commitment to tackle fraudulent conduct in resale ticketing markets.”

Ticketmaster also asserted that the ticketing industry should itself take action against scalpers and “the growth of unscrupulous resale sites,” with “industry wide self-regulation measures.”

In launching the initiative, Ticketmaster are taking on ticket reselling undertaken via eBay, Gumtree and Viagogo, with the Ticketmaster Resale initiative coming after the company’s reported battle with the NSW Government over proposed laws that would give individual promoters more power to regulate the handling of tickets.

As Sydney newspaper The Daily Telegraph reported in July 2013, planned legislation would grant promoters legal power to refuse entry to fans holding tickets in breach of their terms and conditions. The laws would also give promoters the option of allowing fans to resell tickets at a ‘capped mark-up price’ or banning the practice altogether.

Ticketmaster has consistently contended that these new laws are an insufficient solution to a market problem and that industry self-regulation would be more effective, saying “Ticketmaster believes a ‘pan Australian’ approach with the support of other primary ticketing companies would be best suited to assisting the NSW Government’s goal to ensure a safe and secure resale marketplace for fans.”

Ticketmaster has warned of “unintended consequences” if amendments are not made to the NSW Government’s proposal. They say the NSW legislation would prompt consumers to use unregulated foreign companies to resell their tickets and that the creation of a secondary market, fully unrestrained by regulations and reforms, would only cause the scalping problem to escalate.

Last year, Ticketmaster’s partner company Live Nation undertook a $100 million investment in updating Ticketmaster’s purchasing platform to combat high-tech scalpers, who employ purchasing syndicates and automated software ‘bots’ to purchase tickets in bulk.

Ticketmaster Australia are hoping that the launch of their resale system will mirror the success of their TM+ initiative, currently in place in the USA. With TM+, fans hunting for tickets on the Ticketmaster website automatically see tickets “straight from artists, teams, and venues” as well as “100% verified resale tickets from fans and other sellers.”

The system assures that all purchases “happen safely and securely on Ticketmaster and show up in your Ticketmaster account.”

Using the TM+ system, a resale service fee is charged for every resale ticket purchased for a TM+ event. According to the Ticketmaster website, the fee is based on the price of the ticket, with Ticketmaster and their clients sharing the fee. Resale prices meanwhile, “are set by fans and other sellers, but occasionally artists, teams, venues, and promoters establish a price minimum and maximum.”

According to Homann, Ticketmaster Resale will offer numerous advantages not just for the ticketing company but for venues and promoters, including enhanced customer data, better pricing and patterns and the ability “to generate more revenue from pricing inventory better.”

16th May 2014 - TICKETMASTER TO PROVIDE MEMBERSHIP SERVICES FOR NEWCASTLE JETS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business