Ticketbooth and Audience Republic partner to introduce new CRM and marketing tools

January 28, 2025

Ticketbooth, a product of Leap Event Technology, has extended its partnership with all-in-one event marketing platform, Audience Republic to provide clients with access to a suite of tools designed to amplify ticket sales and streamline marketing efforts.

Advising that event organisers can now harness even greater marketing power, Audience Republic Chief Executive and founder, Jared Kristensen stated “event organisers are always looking for smarter ways to leverage their data to drive ticket sales and reach new fans.

“Our platform helps them take that to the next level by seamlessly syncing ticketing data and enabling them to filter and segment fans based on their interests and purchase history. We then make this data actionable by combining it with our industry-leading tools for email, SMS, campaign, and automation.”

Since its launch in 2016, Audience Republic has rapidly proven itself as a trusted technology for the live events industry, working with some of the world’s largest venues, festivals, promoters and artists.

To date, the platform has been used to promote over 200,000 events and engage more than 30 million fans worldwide, delivering tangible results for organisers.

Through the integration of Audience Republic’s platform with Ticketbooth, event organisers have the power to expand their audience reach through gamified referral programs that come in the form of pre-sale registrations, waitlists, competitions and ballots, which in turn drives word-of-mouth marketing, strengthening promotional efforts and therefore ticket sales.

Vanessa Vetrano, Marketing Manager APAC for Leap Event Technology, added “at Leap, our mission is to simplify the lives of our clients by offering a seamless, all-in-one solution for their event technology needs.

“This integration with Audience Republic’s platform is another step in our commitment to empowering event organisers with the most innovative tools to promote their events and engage their audiences effectively.”

Leap Event Technology continues to lead the way in empowering event organisers with end-to-end solutions, from ticketing to engagement, mobile apps, and cashless payments. Iconic brands like Coachella, New York Comic Con, and the NHL rely on Leap Event Technology products to deliver world-class event experiences.

The seamless syncing of ticket sales and attendee data from past and upcoming events, means event organisers get access to real-time audience insights and analytics so that they can deliver more effective targeted campaigns through email, SMS, and digital ads.

Kristensen continued “traditional CRM platforms simply don’t cater to the unique needs of event organisers.

“Our event-focused CRM and marketing platform changes the game by giving organisers the tools they need to make data actionable and drive meaningful results. Together with Ticketbooth, we’re setting a new standard for event marketing and ticket sales.”

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