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Three multi-million-dollar fitness clubs open in Brisbane
Queensland fitness group GO Health Clubs have developed three multi-million-dollar ‘superclubs’ in Brisbane, spending over $7 million in club upgrades and equipment over the last 12 months.
The newest club in Rothwell recently completed renovations totalling $3 million with the facility adding two new brands under its umbrella: Yogabox and Arena Fitness MMA.
The clubs are in the Brisbane suburbs of Carindale, Rothwell and Springwood.
Through member feedback, GO Health Clubs found that many members held multiple memberships to other brands, specialising in boutique training like yoga, HIIT and MMA with some of these additional memberships costing up at $80 to $120 per week.
These findings prompted the GO Group to introduce a $35 Superclub Membership that gives members access to traditional gym facilities and group fitness classes, as well as coach-led MMA HIIT training and Hot Yoga classes.
GO Health Clubs have more than 25,000 current members, with many already taking advantage of the Superclub Membership.
Since the upgrade to Superclub status new membership sales have increased by 15% and the average yield of new members has increased by 40%.
The most successful Superclub conversion to date has been the $3.5 million upgrade to GO Health Clubs Springwood.
Having acquired the club from another, national, operator, GO took it over with just over 700 members.
As a result of GO’s approach, in approximately 12 months, the club has grown to 4,700 members with the group expecting it to become Queensland’s biggest club by the end of 2017.
GO Health Clubs Managing Director Niki Dean believes that the Australian fitness industry is primed for the ‘superclub’ concept, stating “we are essentially leveraging off the massive growth of the boutique training space.
“Now our members can access multiple brands for just $35 per week if they want various training options.
“We have spent a couple of years developing the Yogabox and Arena Fitness MMA brands, and now the programming behind it is nationally accredited with Fitness Australia.
“We’re attracting a new group of consumers that see the benefits of specialised training and we’re offering them a lower price tag under one roof, as opposed to multiple memberships at a spread of locations.”
For more information go to www.gohealthclubs.com.au
Images (from top): Moreton Bay Mayor Allan Sutherland with GO Health Clubs Directors Niki Dean, Sue Howard and Dan Ross at the GO Health Clubs Rothwell re-opening event; MMA at GO Health Clubs Springwood; cardio equipment at GO Health Clubs Carindale and views of GO Health Clubs Rothwell.
13th September 2015 - GO HEALTH CLUBS OPEN NEW ‘SUPER GYM’ IN BRISBANE
13th August 2015 - GO HEALTH CLUBS REOPENS BROWNS PLAINS GYM
23rd February 2015 - AUSTRALIAN GYM MARKET TO REACH SATURATION WITHIN FIVE YEARS
3rd February 2015 - FITNESS AUSTRALIA HIGHLIGHTS BOXING, KICKBOXING AND MMA SAFETY GUIDELINES
1st November 2010 - GO HEALTH IMPROVES MEMBER EXPERIENCE WITH DIGITAL SIGNATURE CAPTURE
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