Latest News

Back to Latest News back

 

Three multi-million-dollar fitness clubs open in Brisbane

Three multi-million-dollar fitness clubs open in Brisbane
November 14, 2016

Queensland fitness group GO Health Clubs have developed three multi-million-dollar ‘superclubs’ in Brisbane, spending over $7 million in club upgrades and equipment over the last 12 months.

The newest club in Rothwell recently completed renovations totalling $3 million with the facility adding two new brands under its umbrella: Yogabox and Arena Fitness MMA.

The clubs are in the Brisbane suburbs of Carindale, Rothwell and Springwood.

Through member feedback, GO Health Clubs found that many members held multiple memberships to other brands, specialising in boutique training like yoga, HIIT and MMA with some of these additional memberships costing up at $80 to $120 per week.

These findings prompted the GO Group to introduce a $35 Superclub Membership that gives members access to traditional gym facilities and group fitness classes, as well as coach-led MMA HIIT training and Hot Yoga classes.

GO Health Clubs have more than 25,000 current members, with many already taking advantage of the Superclub Membership.

Since the upgrade to Superclub status new membership sales have increased by 15% and the average yield of new members has increased by 40%.

The most successful Superclub conversion to date has been the $3.5 million upgrade to GO Health Clubs Springwood.

Having acquired the club from another, national, operator, GO took it over with just over 700 members.  

As a result of GO’s approach, in approximately 12 months, the club has grown to 4,700 members with the group expecting it to become Queensland’s biggest club by the end of 2017.

GO Health Clubs Managing Director Niki Dean believes that the Australian fitness industry is primed for the ‘superclub’ concept, stating “we are essentially leveraging off the massive growth of the boutique training space.

“Now our members can access multiple brands for just $35 per week if they want various training options.

“We have spent a couple of years developing the Yogabox and Arena Fitness MMA brands, and now the programming behind it is nationally accredited with Fitness Australia.

“We’re attracting a new group of consumers that see the benefits of specialised training and we’re offering them a lower price tag under one roof, as opposed to multiple memberships at a spread of locations.”

For more information go to www.gohealthclubs.com.au

Images (from top): Moreton Bay Mayor Allan Sutherland with GO Health Clubs Directors Niki Dean, Sue Howard and Dan Ross at the GO Health Clubs Rothwell re-opening event; MMA at GO Health Clubs Springwood; cardio equipment at GO Health Clubs Carindale and views of GO Health Clubs Rothwell.

13th September 2015 - GO HEALTH CLUBS OPEN NEW ‘SUPER GYM’ IN BRISBANE

13th August 2015 - GO HEALTH CLUBS REOPENS BROWNS PLAINS GYM

23rd February 2015 - AUSTRALIAN GYM MARKET TO REACH SATURATION WITHIN FIVE YEARS

3rd February 2015 - FITNESS AUSTRALIA HIGHLIGHTS BOXING, KICKBOXING AND MMA SAFETY GUIDELINES

1st November 2010 - GO HEALTH IMPROVES MEMBER EXPERIENCE WITH DIGITAL SIGNATURE CAPTURE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

Vivaticket

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business