Latest News

Back to Latest News back


Thinkwell Group publishes white paper on museums in a post-Coronavirus world

Thinkwell Group publishes white paper on museums in a post-Coronavirus world
October 6, 2020

Thinkwell Group, the global experience design and production company, has released a white paper looking at the transformation of museums and cultural institutions following the global Coronavirus pandemic.

The white paper, which explores how museums and cultural institutions are changing in a post-COVID-19 world, looks at how these organisations have adapted to the 'new normal' as they begin to reopen to the public.

Written by Cynthia Sharpe, an expert in the industry and Principal Cultural Attractions & Research at Thinkwell Group, the white paper presents examples from the actions that various museums and cultural institutions are undertaking to adapt to the new normal.

Sharpe explains "we see that surviving, and ultimately thriving, isn’t a matter of tiny cuts or wholesome departmental eliminations: it’s a matter of really taking a step back and reassessing everything."

Thinkwell also collaborated with Ray Giang, Vice President of Planning & Advisory Services of MR-ProFun, a planning and advisory firm based in the US state of California, working with the company to cross-reference data and research industry trends for the white paper.

Giang added "there’s no easy roadmap, but with examples we’ve found that have worked for other museums and institutions, we feel that these can help the industry as a whole to use as a template for their own use to come back better than ever before."

Thinkwell Group has also recently produced a white paper which explores socially-distanced theme park planning in a post-COVID-19 era.

Click here to access the white paper.

Image courtesy of the Queensland Art Gallery.

Related Articles

25th September 2020 - Funding boost for Newcastle Museum and Art Gallery

22nd September 2020 - Powerhouse Museum partners with the Westmead Institute for Medical Research

3rd September 2020 - Louvre Abu Dhabi announces free access for select groups can see the museum for free

29th May 2020 - Study tracks post-Coronavirus attractions re-openings in China

30th July 2020 - Museums Victoria goes live with Vivaticket’s ticketing and access control solution

29th July 2020 - Former staff reveal ‘toxic’ workplace culture at Sydney’s Museum of Contemporary Art

24th July 2020 - New Western Australian Museum will open in November with nine day festival

22nd July 2020 - New rise in infections sees Hong Kong’s museums close for the third time

20th May 2020 - Art galleries and museums to reopen from 1st June as NSW Government lifts regional travel ban

15th April 2020 - Australian Museum curates virtual tours and exhibitions

2nd April 2020 - Google Arts and Culture offers virtual tours of museums and galleries during Coronavirus closures

20th March 2020 - Reports indicate reopening of theme parks and museums in China

19th January 2020 - Fukui dinosaur museum set to undergo multi-million dollar refurbishment

7th January 2020 - Auckland Museum launches VR Antarctic Experience

31st December 2019 - Abu Dhabi National Museum edges towards 2021 opening

28th August 2019 - Sydney to host CiMAM international museums and galleries conference in November

27th November 2013 - Study reveals the impact of Public Art Museums

11th June 2013 - Museums drive economic and cultural transformation

2nd March 2012 - Officially reopened National Museum of China ‘a symbol of national pride’

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology



With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology


Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism


Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces



A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks



Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues


Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business