Latest News

Back to Latest News back


The Wellness Program unveils advisors as it opens search for funding

The Wellness Program unveils advisors as it opens search for funding
February 23, 2021

Artificial intelligence solution The Wellness Program has announced two advisors - Emmett WIlliams and Alborz Fallah - who contribute their skills and expertise to provide guidance and direction to the company’s executive team through its growth and development as a fitness technology innovator.

Williams is a partner and APAC Chief Executive of Myzone which currently serves 7500 commercial customers and over two Million users while Fallah is one of Australia’s most successful young entrepreneurs.

He founded and grew the company to dominate the Australian car review market before selling to Nine Entertainment for $60 million.

Commenting on his new role, Williams advised “I am proud to be invited onto the advisory board of The Wellness Program.

“This Australian start up is a prime example of the innovation that will drive the global fitness industry forward over the coming decade, leveraging artificial intelligence against behaviour change theory to help drive exercise adherence. Helping customers to obtain their health and fitness aspirations and helping operators to unlock economic gains is fundamental to the industry's growth, and The Wellness Program is positioned to be one of the key catalysts in this regard.”

Developing artificial intelligence solutions for the fitness industry, The Wellness Program’s ‘Coach Welly’ is an AI coach for gym members that helps them succeed by providing personalised coaching, accountability and support.

Launching in Australia in Q2 of this year, Coach Welly will offer gyms a new way to engage their members while providing personalised support using artificial intelligence.

The company has also announced the opening of its latest seed round, seeking $350,000 to launch the developed product into an Australian testing phase prior to international expansion in 2022.

Explaining the company’s plans, The Wellness Program Chief Executive, Owen Bowling stated “we are very excited to welcome these talented and experienced leaders to help guide us through the product launch and growth phases of our business.

“Their combined expertise in the key areas of fitness-technology and digital business operations will play a valuable role in guiding our strategic decisions and accelerating our market penetration. I am confident these additions to our team will give rise to new and exciting opportunities and help strengthen The Wellness Program’s position as a leading provider of AI coaching for the fitness industry.”

For more information contact Owen Bowling at,

Related Articles

19th February 2021 - Les Mills Asia Pacific and Myzone partner to offer integrated solution to boost exerciser engagement 

11th February 2021 - International fitness bodies launch leadership initiatives

8th February 2021 - Myzone shares strategies for gym owners to push their clubs above the competition

29th January 2021 - White paper identifies role of technology in driving post COVID fitness operations

25th January 2021 - Australia’s Fitness and Recreation Industry Technology Summit to return as an in-person event in July

21st January 2021 - New research shows Barre classes to be world’s most-searched fitness class trend

2nd December 2020 - Australian Institute of Fitness predicts top industry trends for 2021

22nd November 2020 - IHRSA survey highlights users’ sentiments on the essential role of fitness clubs

15th November 2020 - Health2Sync study reveals benefits of fitbit wearable device integration with diabetes care

8th April 2020 - CQUniversity research looks at whether wearables could help early detection of Coronavirus

14th September 2019 - World-first sees Fitbit integration into Singapore’s public health program

29th July 2019 - AI tool dramatically improves fitness club membership retention

9th May 2019 - Wearable technology in sports considered to be transformative for fans and athletes

8th March 2017 - Technogym partners with IBM to bring artificial intelligence into fitness

1st April 2016 - MYZONE set to take wearable fitness technology into a new era

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all



Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks


BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks



Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces


The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues



Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation



SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues


Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business