Latest News

Back to Latest News back

 

The Tourism Authority of Thailand aims to inspire responsible tourism

The Tourism Authority of Thailand aims to inspire responsible tourism
February 26, 2019

The Tourism Authority of Thailand (TAT) is seeking to inspire environmental, cultural and social awareness among locals and visitors alike by placing responsible tourism at the heart of a short travel documentary series  "The Seasons". 

H.E. Weerasak Kowsurat, Minister of Tourism and Sports, said: "Responsible tourism plays a pivotal role in conserving nature for future generations, and sustainability is everyone's responsibility. While Thai people will be encouraged to ensure the beauty of our natural and cultural heritages, visitors will be inspired to travel more responsibly and respect Thailand's nature and culture."

The Seasons is a unique documentary series that tells stories of the way of life of the Thai people, and the amazing scenery of 12 natural attractions in different seasons and regions. Four episodes have already been released: "Into the Rainforest", "The End of the Cliff", "The Highest Faith" and "Gone in the Mist". The next episode, "The Sea of Lives," is scheduled for March.

Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, said: "Each episode of The Seasons represents either one of Thailand's three seasons: rainy, cool, and summer, while focusing on responsible and sustainable tourism to educate the public, students, media, tour operators and related agencies. The objective is to enhance respect for all forms of natural and cultural resources on which tourism depends."

To demonstrate TAT's commitment to promote responsible tourism, The Seasons' launch event features a host of socially and environmentally responsible initiatives, including Pop Art Bann 36, an art school that combines groups of independent artists from various professions to help society, and Tlejourn Shoes upcycling flip-flops from ocean debris under the collaboration of the Trash Hero Pattani volunteers.

There is a performance by the Immanuel Orchestra (Children's String Orchestra) from Bangkok's impoverished Khlong Toei community. This music program educates 100 children aged 7 to 20 years old who are taught to play classical instruments. They also perform in orchestras and choirs with the music school improving the lives of hundreds of children in Khlong Toei. 

Another highlight is a "Responsible Tourism Leads to Sustainability" talk by two guest speakers known for their roles in promoting environmental, cultural and social aspects. Mr. Pipat Apirakthanakorn, owner of Thailand's first eco design and consultancy service company ECOSHOP&Brand O and KidKid, is a celebrity, thinker and designer who is concerned about society and the environment.

Meanwhile, Mr. Dwight Turner, Director of Courageous Kitchen, runs cooking classes and a street food tour project to help students and at-risk youth who are suffering from poverty, malnutrition and poor education. 

The Seasons follows on the success of TAT's first documentary series, called Insight Thainess that was aired between March and October 2018. The seven-part travel documentary series received rave reviews from media, travel industry professionals, and visitors for its insightful tales of the Thai culture and way of life.

For more information go to https://www.tatnews.org/ 

Image above: From Left: Mr. Kitsana Kaewtumrong, TAT Executive Director of the Advertising and Public Relations Department; Mr. Pipat Apirakthanakorn, owner of ECOSHOP&Brand O and KidKid; Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications; H.E. Weerasak Kowsurat, Minister of Tourism and Sports; Mr. Charun Ohnmee, TAT Deputy Governor for Policy and Planning; and Mr. Dwight Turner, Director of Courageous Kitchen, at the press launch of “The Seasons”.

Related Articles

19th February 2019 - Thailand Beach Resort and Marine Discovery Centre encourage eco-sensitive adventures

26th November 2018 - UNWTO report shows Thailand leads Asia in incoming international visitor spending

24th November 2018 - Phuket launches ground breaking ‘No Foam No Plastic’ environmental initiative

13th November 2018 - Hotel akyra Manor Chiang Mai shows commitment to cultural and environmental sustainability

3rd October 2018 - Overtourism leads to indefinite closure of iconic Thai bay


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

ELITE POOL COVERS

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business