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Telecommunications provider du secures historic Arabian Gulf venue naming rights deal

Telecommunications provider du secures historic Arabian Gulf venue naming rights deal
May 12, 2012

In an historic first for the venue industry in the Arabian Gulf, Dubai-based telecommunications company du has secured the naming rights for Abu Dhabi's Yas Arena.

In what is being seen by many as a major step towards its Abu Dhabi expansion, du has agreed a five-year naming rights deal with Flash Entertainment, that will see its brand attached to Abu Dhabi’s Yas Arena, which will be now known as du Arena, and the Flash Forum, now renamed du Forum.

The du Arena is sited within Ferrari World Abu Dhabi and is the United Arab Emirates’ major outdoor concerts and events venue.

17th May 2012 - YAS ISLAND WATERPARK TO OPEN BY YEAR END


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