SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…read more
TBT Basketball Tournament heads to China
The Basketball Tournament, a winner-take-all event in which former professionals and reunited college teams compete for $2 million, is expanding to China in a partnership with former NBA All-Star Yao Ming.
According to tournament co-founder Jon Mugar, Yao and Beijing Starz International Sports Management Co. will help launch a tournament next year in China.
The Chinese version will be modelled after the U.S. tournament, in which teams gain free entry through social-media support and the most active fans share in the prize money.
Mugar said he’s been exploring overseas expansion for more than a year and that China’s robust social-media culture and the opportunity to work with Yao, a giant in that country’s basketball world, made the choice easy.
Mugar, who is also the tournament’s Chief Executive, stated “they may even understand it better than we do, how to better integrate fans and teams through social media.”
The original 64-team tournament, known as TBT, features top overseas pros, former NBA All-Stars and reunited college teams, like the 2009/10 Villanova Wildcats and various recent players from Syracuse.
This year’s finals will be broadcast Tuesday on Walt Disney Co.’s ESPN.
Yao played eight seasons with the Houston Rockets and has since become a central figure in the game’s growing popularity in China.
He’s a minority owner in Beijing Starz International and his Team Yao agency works closely with the company on a number of sports projects, including the China University Basketball Super League. TBT will lean heavily on the two companies’ experience in the Chinese market, one that can be difficult to navigate as a foreign event manager.
TBT was started in 2014, backed by a group of private investors. In three years, the tournament’s prize has grown fourfold, with an expanded television presence and roster of sponsors including Jack Link’s Beef Jerky and Kumho Tires.
Mugar said the overseas expansion doesn’t change his plans to make the event profitable by 2018.
Lower image: Yao Ming during his NBA career.
29th July 2016 - POPULOUS BACKS ALIBABA PLAN TO INCREASE SPORT PARTICIPATION IN CHINA
24th May 2016 - NBL LOOKS TO DEVELOP CHINA-BASED FRANCHISE
19th February 2013 - NATIONAL BASKETBALL ASSOCIATION TO LAUNCH BASKETBALL THEMED BUILDING IN CHINA
21st October 2008 - CHINA TO GET 12 NEW SPORTS ARENAS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!