Latest News

Back to Latest News back

 

TBT Basketball Tournament heads to China

TBT Basketball Tournament heads to China
August 8, 2016

The Basketball Tournament, a winner-take-all event in which former professionals and reunited college teams compete for $2 million, is expanding to China in a partnership with former NBA All-Star Yao Ming.

According to tournament co-founder Jon Mugar, Yao and Beijing Starz International Sports Management Co. will help launch a tournament next year in China.

The Chinese version will be modelled after the U.S. tournament, in which teams gain free entry through social-media support and the most active fans share in the prize money.

Mugar said he’s been exploring overseas expansion for more than a year and that China’s robust social-media culture and the opportunity to work with Yao, a giant in that country’s basketball world, made the choice easy.

Mugar, who is also the tournament’s Chief Executive, stated “they may even understand it better than we do, how to better integrate fans and teams through social media.”

The original 64-team tournament, known as TBT, features top overseas pros, former NBA All-Stars and reunited college teams, like the 2009/10 Villanova Wildcats and various recent players from Syracuse.

This year’s finals will be broadcast Tuesday on Walt Disney Co.’s ESPN.

Yao played eight seasons with the Houston Rockets and has since become a central figure in the game’s growing popularity in China.

He’s a minority owner in Beijing Starz International and his Team Yao agency works closely with the company on a number of sports projects, including the China University Basketball Super League. TBT will lean heavily on the two companies’ experience in the Chinese market, one that can be difficult to navigate as a foreign event manager.

TBT was started in 2014, backed by a group of private investors. In three years, the tournament’s prize has grown fourfold, with an expanded television presence and roster of sponsors including Jack Link’s Beef Jerky and Kumho Tires.

Mugar said the overseas expansion doesn’t change his plans to make the event profitable by 2018.

Lower image: Yao Ming during his NBA career.

29th July 2016 - POPULOUS BACKS ALIBABA PLAN TO INCREASE SPORT PARTICIPATION IN CHINA

24th May 2016 - NBL LOOKS TO DEVELOP CHINA-BASED FRANCHISE

19th February 2013 - NATIONAL BASKETBALL ASSOCIATION TO LAUNCH BASKETBALL THEMED BUILDING IN CHINA

21st October 2008 - CHINA TO GET 12 NEW SPORTS ARENAS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business