AusLeisure

The Tasmanian Government has committed $250,000 to support a state-wide marketing campaign called ‘Eat it Tassie!’ featuring Tasmania’s hospitality venues and local personalities, and showcasing Tasmanian produce and remind people that these venues still need support.

The campaign will focus on celebrating Tasmania’s food, beverage and venue experiences through story telling across various platforms with hospitality venues encouraged to get creative by adding specialty food and beverage offerings that showcase Tasmanian produce or to host events.

The campaign will be delivered across radio, TV, print and social media channels.

Tasmanian Minister for Small Business, Hospitality and Events, Sarah Courtney advised “we know Tourism and Hospitality industries were some of the hardest hit by the COVID-19 pandemic.

“As we move through the recovery phase, the Tasmanian Government is focused on supporting our vital hospitality industry. Eat it Tassie! is a free marketing platform and I strongly encourage our clubs, pubs, café’s restaurants and bars in all corners of our State to leverage from this exciting opportunity which will help drive visitation to venues as we rebuild our strong hospitality sector.

“We look forward to celebrating our great Tassie food, wine, produce, venues, chefs, hospitality staff and their special take on Tassie food and festivity over our Tassie summer.”

Dave Noonan from Bright Escapes is one of the drivers of the Eat it Tassie! Campaign and said COVID had been tough for everyone, especially the hospitality sector.

Noonan notes “Eat it Tassie! provides an opportunity for our hospitality venues to showcase their amazing food, people and experience this summer.

“It means you can experience the best that Tassie has to offer, no matter where you are in our great State.”

“Our hospitality venues really need to have a big summer. We want Tasmanians and visitors to get out there and sample the best of our food and produce and this is a great way to get all the information in one easy to access location.”

Eat it Tassie! is the second hospitality campaign funded by the Tasmanian Government since the COVID-19 pandemic hit with $255,000 provided to deliver the ‘Welcome Back’ campaign during July – October 2020 to encourage Tasmanians to safely support their favourite venues.

Venues can register at https://eatittassie.com.au/ with the program of activities, experiences and offers available to the public from mid-December.

Image courtesy tourismtasmania.com.au/Credit: Kelly Slater

Related Articles

27th November 2020 - Imminent reopening of MONA will help boost Tasmania’s tourism industry

23rd November 2020 - Solar Power facility to be constructed for Tasmania’s Maria Island National Park

21st November 2020 - Tasmanian Government commits $20 million for Port Arthur Historic Site

26th October 2020 - Consultation commences on Tasmanian Events Framework to support arts, events, sport and tourism sectors

12th September 2020 - Tasmanian Government allows conditional reopening of 24/7 gyms

28th August 2020 - St Helens secures award for Tasmania’s Top Tourism Town

28th July 2020 - Tasmanian Government delivers record investment into parks and reserves to boost tourism

13th July 2020 - Grasshopper Adventures launches multi active tours in Tasmania and Queensland

2nd July 2020 - Tasmania secures new NBL team for 2021/22 season

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.