Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Tasman Tourism NZ unveils plans to upgrade New Zealand’s holiday park sector
With taking over ownership and operation of three existing holidays parks - Papamoa Beach Resort, Waihi Beach Top 10 Holiday Resort and Beachaven Top 10 Holiday Park - Tasman Tourism NZ has unveiled plans for the parks' much-needed overhaul and upgrade.
A new player in the New Zealand tourism sector, Tasman Tourism NZ will invest in upgrading park facilities such as accommodation sites, amenities blocks, swimming pools and playgrounds, as well as an integrated management system for the parks’ operations.
Tasman Tourism NZ is managed by the Australian company Tasman Tourism whose team has a long history of successfully operating holidays parks across Australia. Tasman Tourism NZ has recently established a corporate head office in Papamoa Beach in the Bay of Plenty, with three fulltime staff to be employed to manage the NZ operation.
Tasman Tourism NZ General Manager, David Aflallo said the investment in this family-friendly tourism sector was exciting for locals and tourists and noted “many New Zealanders have fond childhood memories of long, lazy holidays spent at parks like these, relaxing and exploring the picturesque and pristine coastline and countryside. It is part of the fabric of New Zealand family life, almost like a rite of passage.
“There has not been enough investment in our NZ parks, compared to other sectors and holiday destinations, and we have identified a gap between consumers expectations and what many parks deliver.
“We are excited to be focussing on upgrading and rejuvenating these parks and in doing so, taking the holiday park experience to the next level, and we look forward to welcoming back New Zealand holiday-makers so they can re-discover their love for this unique style of family holiday.”
Dozens of local construction jobs are expected to be created during the upgrade to the three holiday parks, with additional long-term jobs created as existing park management teams are upsized in accordance with expected growth in tourism numbers, both domestic and international.
Pre-COVID, guest nights to NZ holiday parks were 35% international visitors and 65% domestic visitors. Tasman Tourism NZ expects the international visitor rate to bounce back with the expected trans-Tasman tourism bubble.
According to the Holiday Accommodation Parks Association of NZ, each guest staying at a holiday park spends an average of $144.59 per day on everything from accommodation and grocery shopping to eating out and visiting local tourist attractions. Overall, this equates to direct expenditure of more than $1 billion per year in local communities.
Aflallo adds “this investment now, during the COVID pandemic, shows our confidence in New Zealand as a holiday destination. We will also be working closely with the local iwi to ensure our holiday parks, our management teams and our visitors all operate respectfully to enhance the Tiaki Promise.”
The Holiday Accommodation Parks Association of NZ said it welcomed Tasman Tourism NZ’s investment in the New Zealand holiday park sector.
Holiday Accommodation Parks Association of NZ Chief Executive, Fergus Brown advises “Tasman brings a wealth of experience in operating Australian holiday parks and they are putting together an experienced team to lead their New Zealand operation.
“Holiday park guests, both domestic and international, are increasingly looking for high quality accommodation experiences and financial investment is a key to meeting these demands. This reflects the confidence that investors have in the post COVID future of holiday parks in New Zealand.”
Tourism Industry Aotearoa’s Advocacy & Engagement Manager, Steve Hanrahan, said Tasman Tourism NZ’s investment in the local holiday park sector was a vote of confidence in the long-term future of New Zealand’s tourism industry.
Hanrahan notes “Holiday parks are an important part of New Zealand’s accommodation sector, and are popular with both domestic and international travellers. It’s welcome news that Tasman Tourism New Zealand plans to keep operating these three iconic properties as holiday parks, and is a compliment to the decades of hard work put in by each of the sellers. TIA looks forward to working with Tasman Tourism New Zealand.”
Image courtesy of Papamoa Beach Resort
5th May 2020 - Holiday parks provide safe travel options as lockdown eases
26th March 2020 - Sunshine Coast Council closes holiday parks, play areas and ocean pools
7th February 2020 - BelgraviaPRO takes on management of Byron Shire holiday parks
17th September 2019 - New Zealand holiday parks help drive local economic activity
8th December 2018 - Tweed Coast Holiday Parks attracting longer stays
18th August 2018 - New Zealand holiday parks keen to be involved in camping decisions
15th June 2017 - Rotorua woman emerges as Holiday Parks star
8th April 2017 - Holiday Parks sector worth over $1 billion to New Zealand’s economy
19th March 2017 - New Zealand holiday parks back efforts to reduce animal predators
27th June 2016 - Biggest summer ever forecast for New Zealand holiday parks
28th December 2015 - Major investments in New Zealand holiday parks
22nd December 2015 - New Zealand holiday parks predict busiest ever holiday season
24th January 2015 - New Zealand holiday parks making most of sunshine
28th May 2014 - TOP 10 Holiday Parks receive multiple TripAdvisor awards
11th December 2013 - New Zealand holiday parks confident ahead of peak season
17th October 2013 - New Zealand holiday parks have a spring in their step
16th September 2013 - New Zealand holiday parks confidence on the up
31st January 2013 - New Zealand holiday parks optimistic about 2013
7th March 2012 - Big spenders spending time at New Zealand’s holiday parks
9th January 2012 - New Zealand holiday parks end year on a high
21st July 2011 - NZ Holiday parks survive ‘trying’ times
11th July 2011 - Awards recognise excellence in New Zealand holiday parks
30th June 2010 - Award Winners at NZ Holiday Parks Conference
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!