Latest News

Back to Latest News back

 

Sydney Showground enhances event sales and marketing experience with new virtual reality tool

Sydney Showground enhances event sales and marketing experience with new virtual reality tool
January 24, 2020

The Sydney Showground has introduced a new interactive 360-degree virtual reality (VR) tour which to bring its precinct and customer experience to life.

Launched at the beginning of the month, the digital tool will provide a unique perspective for Sydney Showground clients, providing a one-stop-shop for all photos, 360-degree videos and fact sheets all while offering a dynamic VR tour of the site.

Designed by Rapturous Media, the interactive tool will take event sales into the new decade, assisting clients and prospects to understand the precinct, venue space, setups, location and functionality.

Sydney Showground Head of Sales, Andrew Roberts says the program will be invaluable to his team, commenting “the biggest challenge in event sales is painting a picture for clients, demonstrating the possibilities; VR allows us to show them.

“By accessing a 360-degree interactive tour, clients can experience the dynamic nature of the precinct through VR and begin to visualise their own event coming to life.

“This means they have an in-depth understanding of the Sydney Showground site before they even pick up the phone. It’s a new era for event sales and marketing.”

Throughout the ‘tour’ clients and prospects will also have the ability to take ‘snapshots’ of the venue to assist with latter planning, snapshots can then be shared or emailed to customers following the interactive experience.

The new experience can be viewed at rapturousmedia.com/clients/sydneyshowground360/

Image shows the Sydney Showgrounf during the 2019 Sydney Royal Easter Show.

Related Articles

12th January 2020 - Royal Agricultural Society fears impact of bushfires on Sydney Easter Show

17th December 2019 - The Royal Agricultural Society of NSW and Royal Easter Show secure multiple awards

8th October 2019 - Sydney Showground becomes Quayclean’s next big challenge

2nd October 2019 - The Royal Agricultural Society of NSW gets recognition for outstanding Risk Management Policies

18th September 2019 - Melbourne Convention Bureau wins Design Award for virtual reality

5th September 2019 - PMY Group to undertake major technology investment and management partnership at the Sydney Showgrounds

24th April 2019 - 2019 Sydney Royal Easter Show welcomes 900,000 visitors

16th April 2019 - Powerhouse Museum celebrates 50th Anniversary of the moon landing with virtual reality experiences 

15th April 2019 - NSW Fair Trading and SafeWork NSW assure visitors over Royal Easter Show safety

24th March 2019 - Sydney Showground begins AFL Season with introduction of reusable beer cups

18th March 2019 - Plastic drinking cups removed from Sydney Showground

25th January 2019 - Virtual and Augmented reality experiences created for tennis fans at the Australian Open 2019 

31st March 2018 - Organisers monitor potential ticket fraud at Sydney Royal Easter Show

28th June 2016 - Royal Agricultural Society of NSW appoints new Chief Executive

3rd April 2015 - Cake on a stick a hit at Sydney Royal Easter Show

25th March 2015 - Comprehensive risk and safety assessments undertaken in advance of 2015 Sydney Royal Easter Show


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

SICO SOUTH PACIFIC

SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business