iDwala Pty Ltd
iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…
read moreThe Sydney Royal Easter Show’s ‘The Stables’ food and beverage outlet has been named as a finalist in the International Association of Amusement Parks and Attractions (IAAPA) 2007 Brass Ring Awards for ‘Best New Innovation in Food and Beverage’ (attendance under 1 million).
For many years The Stables at the Showgrounds had been known to loyal showgoers as the temporary home to the beloved Clydesdales and the RM Williams emporium.
However, that changed for this year’s Show when organiser the Royal Agricultural Society of NSW (RASNSW) answered the calls of surveyed patrons for more upmarket food and beverage offerings in a specially-themed venue.
The name ‘The Stables’ was retained, but it took on an entirely new look featuring two levels of food outlets and two bars in both stool-and-table and lounge settings.
Acclaim by both patrons and vendors saw the initiative named as a finalist in the IAAPA Brass Ring Awards - to be presented in Orlando, USA next month.
The revamp of The Stables was a 12 month project which formed part of the RASNSW’s mission to stay contemporary while not compromising on its almost 200 years of storytelling about Australian agriculture.
It obviously worked, with the 922,000 visitors to the 2017 Sydney Royal Easter Show the highest attendance since 2004.
Shane McGrath, Senior Manager of Operations and Product Development for the Sydney Royal Easter Show says the RASNSW is thrilled to have The Stables recognised internationally by way of the Brass Ring Awards.
McGrath explained “we will always have a place for cheese on a stick or the dagwood dog but set out to greatly enhance the perception of ‘Show Food’ while simultaneously putting a spotlight on our Sydney Royal Fine Food competitions and the prestigious brands associated with these awards.
“The new offer reflected and reinforced our agricultural brand and values and helped us take the message and Australia’s top quality food and produce to a large audience of consumers.”
Other Australasian IAAPA Brass Ring Finalists include Sea World, Warner Bros. Movie World and Luna Park Sydney for Excellence in Games & Retail; and Rainbows' End Auckland for Excellence in Human Resources.
Image: The Stables, courtesy of Paul Mcmillan.
20th April 2017 - 2017 ROYAL EASTER SHOW WELCOMES LARGEST CROWDS IN MORE THAN A DECADE
15th April 2017 - NUMBERS RISE AT 2017 SYDNEY ROYAL EASTER SHOW
5th April 2017 - SYDNEY ROYAL EASTER SHOW PREPARES TO DELIVER 1.5 MILLION RIDE EXPERIENCES
19th November 2016 - MOVIE WORLD AND SEA WORLD WIN IAAPA ‘BRASS RING’ MERCHANDISE AWARDS
23rd September 2016 - SYDNEY SHOWGROUND WINS AT THE AUSTRALIAN EVENT AWARDS
28th June 2016 - ROYAL AGRICULTURAL SOCIETY OF NSW APPOINTS NEW CHIEF EXECUTIVE
13th May 2016 - NEW AVENGER RIDE A SIDESHOW ALLEY STAR
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…
read moreTim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…
read moreCommercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…
read moreFun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…
read morerevolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…
read morePrincipal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…
read moreAPT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…
read moreSince 2019, Active World's development team has been delivering a comprehensive single solution that caters to the diverse requirements of successfully operated and managed leisure centres. The…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!