Latest News

Back to Latest News back

 

Sydney Royal Easter Show attraction named a finalist in IAAPA Brass Ring Awards

Sydney Royal Easter Show attraction named a finalist in IAAPA Brass Ring Awards
October 17, 2017

The Sydney Royal Easter Show’s ‘The Stables’ food and beverage outlet has been named as a finalist in the International Association of Amusement Parks and Attractions (IAAPA) 2007 Brass Ring Awards for ‘Best New Innovation in Food and Beverage’ (attendance under 1 million).

For many years The Stables at the Showgrounds had been known to loyal showgoers as the temporary home to the beloved Clydesdales and the RM Williams emporium.

However, that changed for this year’s Show when organiser the Royal Agricultural Society of NSW (RASNSW) answered the calls of surveyed patrons for more upmarket food and beverage offerings in a specially-themed venue.

The name ‘The Stables’ was retained, but it took on an entirely new look featuring two levels of food outlets and two bars in both stool-and-table and lounge settings.

Acclaim by both patrons and vendors saw the initiative named as a finalist in the IAAPA Brass Ring Awards - to be presented in Orlando, USA next month.

The revamp of The Stables was a 12 month project which formed part of the RASNSW’s mission to stay contemporary while not compromising on its almost 200 years of storytelling about Australian agriculture.

It obviously worked, with the 922,000 visitors to the 2017 Sydney Royal Easter Show the highest attendance since 2004.

Shane McGrath, Senior Manager of Operations and Product Development for the Sydney Royal Easter Show says the RASNSW is thrilled to have The Stables recognised internationally by way of the Brass Ring Awards.

McGrath explained “we will always have a place for cheese on a stick or the dagwood dog but set out to greatly enhance the perception of ‘Show Food’ while simultaneously putting a spotlight on our Sydney Royal Fine Food competitions and the prestigious brands associated with these awards.

“The new offer reflected and reinforced our agricultural brand and values and helped us take the message and Australia’s top quality food and produce to a large audience of consumers.”

Other Australasian IAAPA Brass Ring Finalists include Sea World, Warner Bros. Movie World and Luna Park Sydney for Excellence in Games & Retail; and Rainbows' End Auckland for Excellence in Human Resources. 

Image: The Stables, courtesy of Paul Mcmillan.

20th April 2017 - 2017 ROYAL EASTER SHOW WELCOMES LARGEST CROWDS IN MORE THAN A DECADE

15th April 2017 - NUMBERS RISE AT 2017 SYDNEY ROYAL EASTER SHOW

5th April 2017 - SYDNEY ROYAL EASTER SHOW PREPARES TO DELIVER 1.5 MILLION RIDE EXPERIENCES 

19th November 2016 - MOVIE WORLD AND SEA WORLD WIN IAAPA ‘BRASS RING’ MERCHANDISE AWARDS 

23rd September 2016 - SYDNEY SHOWGROUND WINS AT THE AUSTRALIAN EVENT AWARDS

28th June 2016 - ROYAL AGRICULTURAL SOCIETY OF NSW APPOINTS NEW CHIEF EXECUTIVE 

13th May 2016 - NEW AVENGER RIDE A SIDESHOW ALLEY STAR


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business