The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
Sydney Roosters partner with UK sportswear brand Castore
UK-based premium sports brand Castore has signed its first kit sponsorship in Australia, agreeing a deal with the NRL’s Sydney Roosters.
Castore was founded in 2015 by brothers Thomas and Phil Beahon, and the premium brand’s five-year agreement with the Sydney Roosters is their first partnership in Australian sport.
Announcing the deal, Castore Managing Director, Thomas Beahon stated “we are thrilled to enter this partnership with the Sydney Roosters, one of Australia’s most successful sporting franchises.
“Our philosophy at Castore is ‘Better Never Stops’, and this is perfectly in sync with the Sydney Roosters’ wonderful tradition and history, as well as their own philosophy to be better each day, both as athletes and individuals.
“This is our first foray into the Australian market, and we are delighted to be doing so by manufacturing and featuring on the famous Tricolours jersey.”
Commenting on the partnership, Sydney Roosters Chief Operating Officer, Jarrod Johnstone advised “the Roosters are proud to have been approached and identified by Castore for their first Australian sporting partnership.
“The Australian Sporting marketing landscape is one of the most competitive in the world and to be identified by Castore as their preferred Club is very humbling.
“We look forward to unveiling an exciting range of products for our Members and fans. Equally, our players are very excited to be wearing Castore apparel for the next five years.”
Best known as tennis star Andy Murray’s apparel sponsor, Castore’s link with Roosters began with discussions when club representatives were in the UK for rugby league’ World Club Challenge earlier this year.
Castore are also the kit sponsor for Scottish football giants Glasgow Rangers FC.
Images: Castore's sponsorship of Andy Murray (middle) and Glasgow Rangers (below). Images courtesy of Castore/Facebook.
6th October 2020 - Roy Morgan study shows growth of NRL’s supporter base
1st October 2020 - Sponsorship valuation experts Turnstile announces restructuring
23rd September 2020 - Qantas ends 30-year Rugby Australia sponsorship deal
19th August 2020 - Warriors ‘relieved’ after Telstra reverses plan to force out club sponsor
18th June 2020 - Border tensions sees IPL under pressure to drop Chinese sponsor
2nd June 2020 - Gemba designs new AFL sponsorship campaign for Toyota
11th March 2020 - NRL’s Bulldogs lose $2 million sponsorship following player scandal
27th November 2019 - Study evaluates emotional value of sport fans’ connection to sport and sponsors
29th March 2019 - SCG and Sydney Roosters agree 25-year Stadium partnership
15th July 2014 - UK’s largest sport retailer to launch in Australia and New Zealand
30th March 2012 - Counterfeit threat to sports retailing
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