Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…read more
Sydney Olympic Park launches ‘365 Things to See and Do’ marketing initiative
Aiming to highlight its range of activities and venues, Sydney Olympic Park has launched a new promotional campaign ‘365 Things to See and Do’.
Created by advertising agency Bastion Banjo, the campaign will run across cinema, BVOD, online and social, and out-of-home advertising at Sydney Olympic Park.
The commercial will appear in a 60 second format in cinemas, a 30 second format on television with five individual films covering different aspects of life in the precinct, including: sport and recreation, arts and culture, learning and discovery, community, and family and leisure activities.
Social media channels will showcase a unique experience every day, and visitors will also be invited to share their experiences online with the hashtag #365things.
The campaign is supported by an augmented reality installation, executed by experiential agency Urban at the Sydney Olympic Park train station where a four-metre high ‘O’ becomes an interactive directory of the precinct through users’ mobile phone screens, and highlights various activities people can undertake.
The augmented reaility (AR) experience is triggered by a four metre high ‘O’
A smaller AR structure will also appear at major sporting events - including the T20 World Cup, National Athletics Trials, select BBL and AFL matches and State of Origin – and concerts taking place at Sydney Olympic Park throughout the year.
Introducing the campaign, Sydney Olympic Park Senior Manager Marketing and Communications, Brett Morgan commente “Sydney Olympic Park rightfully has a reputation as the premier sports and major events precinct in Australia, but what many people don’t realise is there is another side to the place, with vast outdoor spaces, public art, over 50 dining options, playgrounds, wildlife sanctuaries and culturally-significant sites that well and truly pre-date the Olympic Games.
“Sydney Olympic Park rightfully has a reputation as the premier sports and major events precinct in Australia, but what many people don’t realise is there is another side to the place, with vast outdoor spaces, public art, over 50 dining options, playgrounds, wildlife sanctuaries and culturally-significant sites that well and truly pre-date the Olympic Games.”
12th January 2020 - Royal Agricultural Society fears impact of bushfires on Sydney Easter Show
6th January 2020 - TEG to stage benefit concert for bushfire relief at Sydney’s ANZ Stadium
30th December 2019 - Tennis legend Ken Rosewall unveils Sydney Olympic Park Tennis Centre upgrades
17th December 2019 - The Royal Agricultural Society of NSW and Royal Easter Show secure multiple awards
7th November 2019 - Sydney Olympic Park’s Quaycentre recognised for its Invictus Games hosting
10th July 2019 - State of Origin decider shows the tourism benefit of major events
24th April 2019 - 2019 Sydney Royal Easter Show welcomes 900,000 visitors
8th January 2019 - IAAF installs air quality monitor at Sydney Olympic Park Athletics Centre
5th November 2018 - Work commences on pitch upgrade at Sydney Olympic Park Hockey Centre
4th October 2018 - Sydney Olympic Park Aquatic Centre trials ‘Hush Hour’
23rd July 2018 - NSW Government looks to increase hosting of major sporting events
4th January 2018 - Sydney Olympic Park surfing attraction gains development approval
15th November 2017 - Quayclean secures naming rights for Sydney Olympic Park Sports Centre
13th October 2017 - Bastion Collective acquires US-based SEO and digital advertising agency
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…read more
Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…read more
Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!