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Sydney-based agency appointed as new global lead creative agency for Tahiti Tourisme
Following a competitive global tender, Tahiti Tourisme has appointed Sydney-based agency, Circul8 , as the new lead creative agency for global marketing and communications. Circul8 will work closely with Tahiti Tourisme throughout 2020 and launch their new global campaign in 2021.
This appointment marks a move by Tahiti Tourisme from incumbent agency, California based Mering (formally MeringCarson), who held the account for five years.
Circul8 will be responsible for developing all global brand campaigns for The Islands of Tahiti, and rolling out activity across all key international markets, together with Tahiti Tourisme.
Circul8 are one of Australia’s leading creative communications agency for tourism marketing developing innovative strategies and campaigns for brands such as Japan National Tourism Organization, Tourism Fiji, Macao Government Tourism Office, Vanuatu Tourism Office, Singapore Changi Airport and Sydney Opera House.
According to Tahiti Tourisme Chief Marketing Officer, Vaihere Lissant, “Circul8 was chosen over a host of highly-regarded international agencies for their strong strategic brand direction, and their impressive track record in tourism marketing. Circul8 demonstrated a great understanding of our challenges and produced creative that really resonated with us.”
This latest account win cements Circul8’s competitiveness within the travel and tourism industry, with Circul8 Founder and Managing Director, Alana Stocks, having a long and successful track record leading campaigns for destinations including Japan, Fiji, Vanuatu, Macao, and Hawaii.
Stocks advised “we’re thrilled to have been selected to lead the global creative for such a unique destination, and we’ve just returned from a multi-island immersion trip that involved meeting stakeholders - and that confirmed what a beautiful destination The Islands of Tahiti is, with so much to offer. While maintaining a sense of seclusion, travellers are rewarded with a rich cultural experience in an untouched paradise.
“It’s an absolute pleasure to be working with the Tahiti Tourisme team and we’re looking forward to leading the brand and destination into the new decade in a modern, authentic way.”
French Polynesia is comprised of 118 islands, and 48 of them house a runway. One of the primary objectives in the coming year will be to promote the unique offerings of the lesser known islands to a more diverse audience.
Minister of Tourism, Nicole Bouteau added “Tahiti Tourisme and MeringCarson have done a great job in repositioning our global campaign, aligning it to our Tourism Development Strategy: focusing on our authentic culture, preserved environment, diversity and people.
“Circul8’s proposal correlates with our work on our next tourism development strategy “Fāri’ira’a Manihini 2025”. Moreover, we can learn from the successful experiences of the agency with DMO’s from the region”.
Tahiti Tourisme is the Destination Marketing Organization (DMO) for The Islands of Tahiti , overseeing all marketing and advertising actions, public relations, promotions, events and travel agent training programs globally. With a primary mission to bring visitors to The Islands of Tahiti, Tahiti Tourisme is an Economic Interest Group with a Tahiti-based head office. It has contracted with 12 international offices promoting the destination across 19 international markets. Tahiti Tourisme also runs the visitors’ welcome and information desks and organizes local events to promote domestic tourism.
Image of Alice Izal (Communication Manager, Tahiti Tourisme) , Poeiti Jouet (Analyst, Tahiti Tourisme) , Vaihere Lissant (Chief Marketing Officer, Tahiti Tourisme) and Alana Stocks Managing Director, Circul8), Matt Koo ( Creative, Circul8 ), Audrey Aublin ( Delivery Director, Circul8 ), Rogella Doom (Asia-Pacific, Canada Regional Manager), Nicolas Thenot ( Web Marketing Manager, Tahiti Tourisme) and Frederic Chin Foo (Research and Niche Marketing Coordinator, Tahiti Tourisme).
17th December 2019 - Paris 2024 chooses Tahiti as site for Olympic surfing events
20th October 2019 - Global Eco Asia-Pacific Conference aims to inspire nature-based tourism leaders
17th January 2019 - 2019 Tourism for Tomorrow Awards finalists announced
28th October 2018 - Coral Gardeners look to preserve Tahitian reef
13th October 2017 - Bastion Collective acquires US-based SEO and digital advertising agency
15th May 2016 - Solomon Islands to host 2023 Pacific Games
22nd February 2016 - National disaster declared after Tropical Cyclone Winston slams Fiji
30th September 2015 - New Zealand looks to create massive marine sanctuary
8th June 2015 - Fijian Tourism Expo to focus on Tourism and the Community
21st February 2015 - 2014 a Record Year for Fijian Tourism
7th October 2014 - Partnership to boost sustainable tourism across the South Pacific
4th November 2012 - ATTA and UNWTO to advance responsible adventure travel
17th January 2011 - Chung replaces Temarii at helm of OFC
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