Latest News

Back to Latest News back

 

Swimming Australia announces AWS as Cloud and Data Analytics Provider

Swimming Australia announces AWS as Cloud and Data Analytics Provider
July 8, 2019

Swimming Australia, the nation’s peak body for swimming, has announced that it has selected Amazon Web Services (AWS) as its preferred innovation, cloud and data analytics provider.

The organisation will work with AWS to reinvent the swimming experience for participants and fans, and to help uncover the next wave of Australian talent for the 2024 Paris Olympics.

With more than 4.5 million Australians participating annually in swimming, with the help of AWS, Swimming Australia aims to enhance the experience for recreational swimmers and fans, as well as the Australian Dolphins national swim team, through technology innovations that impact high performance.

Using AWS data analytics technologies, Swimming Australia will aim to optimise athlete performance at critical junctures of the race, create new swimming meet formats, connect the national tribe of swimmers to better identify talent, and provide more meaningful fan experiences.

Swimming Australia Chief Executive, Leigh Russell advised “the challenge for Swimming Australia was being able to access data and insights in real-time for fan engagement purposes. With AWS, we can bring fans one step closer to the race action and achieve more with technology.

“We are now able to modernise our sport’s business operations and work on a number of projects that will help to connect and build the swimming tribe, bringing incredible moments of inspiration to Australians through the sport of swimming.”

Adam Beavis, Commercial Director for AWS in Australia and New Zealand added “meaningful data and insights enhance all sorts of customer experiences, from the business world to the sporting arena.

“Applying the unique Amazon Working Backwards methodology, our team will work with Swimming Australia to identify innovation opportunities by leveraging big data technologies to collect, analyse, and share data, that can then be used to drive new projects that will bring swimmers, fans, and the community closer to the race action.”

Swimming Australia is one of many major sporting organisations that are using AWS services including the Wallabies, Formula One Motorsport globally, and the NFL in the USA.

Image: Ariarne Titmus at the 2018 Swimming Australia trials at the SA Aquatic and Leisure Centre. Courtesy of the SA Aquatic and Leisure Centre.

Related Articles

5th July 2019 - Jacco Verhaeren to leave Swimming Australia after Tokyo Olympics

18th April 2019 - Swimming Australia partners to research growth and development

5th March 2019 - Impact of Big Data and Analytics to be examined at SportAccord Gold Coast Summit

9th February 2019 - Swimming Australia camps kick off around the country

2nd December 2018 - Swimming Australia announces closure of National Training Centre Transition Program

13th July 2018 - Swimming Australia looks to enhance elite aquatic performance in NSW

29th June 2018 - Pan Pacific Championship Trials set to showcase swimming’s rising stars

16th February 2018 - Six million participants make swimming Australia’s top sport and recreational activity

9th February 2018 - Swimming Australia campaign delivers 721 swimming experiences

1st December 2017 - Swimming Australia launches Australia Swims participation campaign

17th September 2017 - Sports tracking and analytics market to reach US$15.5 billion by 2023

13th September 2017 - Ticketek looks to enhance customer experiences through technology

18th May 2017 - ASTN and Sports Analytics Conference partner to drive sport technology growth


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

INTELLIGENZ

Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…

read more

Access / Billing / Finance / Marketing / Technology

 
 

AAC ID SOLUTIONS

AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…

read more

Access / Marketing / Safety / Ticketing

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

EventPro

At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…

read more

Events / Hospitality / Technology / Ticketing / Venues

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business