Latest News

Back to Latest News back

 

SweatWorks appoints Alex Peacock as Chief Commercial Officer

SweatWorks appoints Alex Peacock as Chief Commercial Officer
March 4, 2021

SweatWorks - a US based leading digital technology agency for the fitness and wellness industry – is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer.

Founded in 2012, SweatWorks is focused on delivering bespoke digital software and hardware products to leading fitness brands and events. In addition to custom websites and mobile and wearable apps, SweatWorks designs and develops state-of-the-art fitness focused hardware solutions for consumer and commercial settings.

With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock was previously Chief Executive of Netpulse, a leading provider of branded fitness apps, which was acquired by EGYM in 2018. Prior to Netpulse, Peacock established and led Zoom Media’s operations in Europe for 10 years.

SweatWorks founder and Chief Executive, Mohammed Iqbal notes “SweatWorks is currently experiencing the fastest growth in our history. Alex’s expertise is exactly what we need as we continue to scale and expand our business internationally, and we’re delighted to welcome him to our executive team.”

Peacock added “there has never been a more critical time for fitness brands to embrace digital. SweatWorks has been delivering transformative digital experiences to some of the biggest brands in fitness for almost a decade and I’m thrilled to be joining such a talented team. I look forward to working with new and existing clients to deliver best- in- class products to their consumers.”

SweatWorks clients include JP Morgan, Nike, Virgin Sport, Bose, SoulCycle, Equinox, Myx fitness, Cityrow, CLMBR and AARMY.

For more information about SweatWorks, please visit www.sweatworks.net

Related Articles

29th January 2021 - Wexer’s new software kit enables integration of its virtual content into operator’s own apps

23rd March 2018 - eGym to acquire Netpulse’s mobile app business

26th February 2021 - International webinar sees industry experts outline role of technology in fitness’ future

18th February 2021 - Toluna market research shows Australians prioritising health and fitness in 2021

3rd February 2021 - New fitness platform MoveMii launches to connect members with personal trainers

29th January 2021 - White paper identifies role of technology in driving post COVID fitness operations

25th January 2021 - Australia’s Fitness and Recreation Industry Technology Summit to return as an in-person event in July

15th November 2020 - Health2Sync study reveals benefits of fitbit wearable device integration with diabetes care

9th May 2019 - Wearable technology in sports considered to be transformative for fans and athletes

26th April 2019 - Study shows wearable fitness technology gets cancer survivors active

10th March 2019 - Fitbit adds new products to its wearable technology portfolio

19th December 2018 - Wearable technology among the fitness trends identified for 2019

24th October 2018 - Anytime Fitness partnership set to make Myzone the most wearable activity technology

8th May 2018 - Virgin Active Health Clubs reveals over half of UK members using wearables to enhance workouts

1st April 2016 - MYZONE set to take wearable fitness technology into a new era

23rd January 2016 - Wearable fitness devices help 60% of West Australian users reach goals


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business