Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Surge in Caravan and Camping Holidays in NSW
New research released this week shows that commercial caravan parks and camp grounds in NSW recorded an 11% increase in domestic visitors and a 7% increase in visitor nights in the year ending June 2013.
Over the twelve month period almost 2.3 million people stayed more than 11.2 million nights in commercial parks and camp grounds in NSW, according to Tourism Research Australia's latest National Visitor Survey.
NSW Caravan and Camping Industry Association (CCIA) President Theo Whitmont says that these results are tremendous and demonstrate that caravan and camping is one of the strongest growth segments in the NSW tourism industry, stating "the results for the June quarter were particularly strong, with an additional 92,000 visitors compared to the same period last year, staying an extra 642,000 nights.
"NSW is the Nation's favourite state for caravanning and camping holidays, and during the June quarter we experienced significant growth, with our share of the national commercial caravan and camping visitor nights increasing from 31% to 40%."
CCIA Chief Executive Lyndel Gray believes there were many factors contributing to this strong performance over the year, and in particular during the June quarter.
Gray explains "our $400,000 joint campaign with Destination NSW ran over the April June period and highlighted the fantastic locations in NSW to enjoy caravanning and camping holidays. As part of the campaign we produced a new digital site "The Virtual Caravan Park" which showcases the latest caravanning and camping products, and the location of CCIA member parks using interactive 360 degree virtual tours.
"We have also experienced strong attendance at our Shows and Expos, with the Caravan, Camping RV and Holiday Supershow held in April this year attracting over 76,000 people. Our events continue to attract large crowds because they are a one stop shop, and a perfect place to check out the latest caravan and camping products and destinations.
"Research conducted during the NSW Supershow highlighted that 20% of attendees were first timers, demonstrating that our strategy to tempt new customers to try a caravan and camping holiday is proving successful."
"Our major advertising campaigns, new digital resources to plan a holiday or help inform the purchase decision for products, and the continued success of our caravan and camping shows, have all contributed to deliver these great results for our industry," said Ms Gray.
The CCIA holds four caravan and camping events each year in Newcastle, Rosehill (Supershow) Penrith and Batemans Bay.
For more information on all show dates visit www.caravan-camping.com.au
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