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Surfing Australia set to launch new female participation program

Surfing Australia set to launch new female participation program
January 30, 2020

Surfing Australia is set to launch Shore Thing presented by ROXY, their new female participation program, that aims to give women the opportunity to get moving in, on or around the ocean.

Funded through a Sport Australia’s Move It AUS Participation Grant, Shore Thing presented by ROXY is a new program designed by women for women, to help break down the barriers many women face when learning a new skill. Through the implementation of the Move It AUS Participation grants, Sport Australia aims to make Australia the world’s most active and healthy nation.

The ‘Onshore’ beach activities and ‘Offshore’ water-based activities have been specifically designed to get women active and build their confidence in a fun, inspiring and safe environment. By combining the benefits of physical movement, mental vitality and social connectivity, women will walk away from every session feeling rejuvenated, revitalised and reconnected.

Programs will be delivered by Surfing Australia’s accredited surf schools and coaches across seven locations from February, with further expansion planned throughout 2020.

Surfing Australia Chair and Seven-Time World Champion Layne Beachley advised “seeing females of all ages getting active in and around the ocean is extremely satisfying. With the support of Sport Australia and ROXY, we are excited to kickstart our national women’s program, motivating and inspiring women to participate and engage with the beach environment and its enviable lifestyle.”

In addition to the health benefits, engaging in physical activity and group sports for Australians provides increasingly important opportunities for socialisation, peer-support, conversation and reduces the possibility for loneliness related physical and mental illnesses.

Emily Souvras, Roxy Global General Manager spoke of Roxy’s long-standing goal and vision for women in sport noting “for 30 years, ROXY has been driven by the single purpose of empowering women worldwide. With action sports and fitness sitting at the very heart of our efforts, we are proud to take part in the Shore Thing program.

“Collectively, ROXY, Surfing Australia and Sport Australia will work to provide a year-round pathway to get women active in, on and around the ocean on some of the best and most iconic beaches in the world, which is very exciting."

For more information go to www.shorethingmovement.com

Images of Surfing Australia's new Women's Participation Program that will activate on Australian beaches in 2020. Credits Ted Grambeau/Surfing Australia

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