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Surf Life Saving Australia asks beachgoers to play a role in safety

Surf Life Saving Australia asks beachgoers to play a role in safety
January 7, 2016

Surf Life Saving Australia has launched the second year of its Be A Life Saver national fundraising and awareness campaign, asking beach goers to consider “what value do you put on a safe day at the beach?’

The consideration follows the release of the 2014/15 National Coastal Safety Report which showed Surf Life Saving patrolling members rescued 12,690 people on Australia’s coastline over the 12 month period.

Surf Life Saving Australia President Graham Ford stated “that’s 12,690 people who went home safely to their families and friends that evening after finding themselves in trouble while spending a day at the beach.

“That number is significant and cannot be underestimated.

“To put that in perspective, that’s 35 people a day across Australia who were rescued. 35 people a day who went home to their friends and families because of the actions of Surf Life Saving volunteers, when things could have gone so horribly wrong.”

“So this summer we are asking beach goers, what value do you put on a safe day at the beach? “Because our commitment in return is to keep watch on you and your family through our national network of 313 Surf Life Saving Clubs whose members patrol thousands of kilometres of coastline each year.”

“We want everyone to enjoy our coastline. It is a beautiful playground and such a key part of what makes Australia so great. It is free to use and we are lucky, there are no taxes and no user-pays system.

“But I ask beach goers to consider this. What are the costs in helping you when you get in trouble at the beach? Where does that money come from? The costs to Surf Life Saving are considerable but it is a commitment we continue to make. However, we do need your help.”

In 2014/15, 49,000 proficient Surf Lifesaving members provided 1.3 million hours of volunteer patrols. As well as 12,690 rescues, there were more than 1.2 million preventative actions and 42,000 first aid treatments.

The cost to patrol Australia’s beaches exceeds $25 million per year nationally. It costs an average of $81,000 a year to set up a patrol at each of our 313 Surf Life Saving clubs across the country.

Ford added “that equates to about a dollar per person across Australia. Our research tells us that people recognise that we are a worthy community cause, but there is not the understanding that we are in need of financial support.

“The fact is, we need your help to keep our beaches safe. This summer, we are asking you to join us and Be A Life Saver too, by making a donation on our website www.bealifesaver.com.au”.

 “Unfortunately, everyone has been touched by the dangers of the ocean in some way here in Australia. Whether it be personally, or a family member or a friend who has been caught in a rip current and has been given a scare when it is least expected.”

“So I ask you to please, heed our warnings, swim at a patrolled beach between the red and yellow flags, listen to the advice of a Surf Lifesaver and when you head home safe from your day the beach, perhaps give some thought to the selfless work and service provided by our patrolling members to keep an eye on you and ensure you would be back in the company of your friends and family that evening. Your help will go a long way.

“When the community donate, they help us to keep the beaches safe. They help us to train people in Rescue and Resuscitation, First Aid and Emergency Care and by donating they are directly contributing to our cause of saving lives.

“The skills in saving a life are transferrable as well. At our recent national awards of excellence, more than half of the merit certificates we handed out for significant rescues were performed by people who weren’t even on duty. You never know when you will need the help of a Surf Lifesaver.”

The Be A Life Saver national fundraising and awareness campaign is a five-year plan with a view to raising $1 million in donations by 2020.

The Be A Life Saver campaign will run across television, radio, print, outdoor and online, returns throughout January and February, thanks to the help in kind of several major media partners.

Donations can be made to Surf Life Saving by calling 1800 642 925 or going to www.LifeSaver.com.au

29th December 2015 - IRONMAN GREAT RIDDINGTON LAUNCHES DEVICE TO ‘CHANGE THE SHAPE OF SWIMMING’

27th December 2015 - PROFESSIONAL LIFEGUARDS HIGHLIGHT NEED FOR SAFETY FIRST AT THE BEACH

23rd December 2015 - QUEENSLAND MULTICULTURAL SURF SAFETY REMINDER IN LEAD-UP TO CHRISTMAS

12th December 2015 - FEDERAL GOVERNMENT COMMITS $5,000 IN SAFETY FUNDING TO EVERY AUSTRALIAN SURF LIFE SAVING CLUB

7th December 2015 - SURF LIFE SAVING AUSTRALIA NATIONAL COASTAL SAFETY REPORT SHOWS RISE IN DROWNING DEATHS

28th November 2013 - OCEAN RIPS KILL MORE THAN BUSHFIRES, CYCLONES, FLOODS OR SHARK ATTACKS


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