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Suntec International Celebrates Nine Months of Explosive Growth

Suntec International Celebrates Nine Months of Explosive Growth
February 16, 2011

In its first nine months of operations, Singapore's Suntec International has broken new ground and set new standards in industry marketing.

Launched in May 2010 at IMEX 2010 in Frankfurt, the company became sales and marketing representatives for both the Vancouver Convention Centre and Adelaide Convention Centre.

The Vancouver Convention Centre (VCC) representation contract was signed in August 2010, giving the new company its first client. As the Asian sales and marketing representative for the premier North American venue, Suntec International will spearhead efforts to draw meetings and events in Asia to Vancouver.

The contract with Adelaide Convention Centre was secured in November, signed at the ICCA Conference 2010, giving Suntec International much deserved limelight at the important industry event at Hyderabad, India.

As Suntec International Chief Executive Pieter Idenburg explains "we started 2010 with a bang, embarking on a venture that no Asian convention venue has considered. (Now) 2011 is going to be another landmark year as we leverage on our award-winning brand to expand our reach.

"With phenomenal growth across Asia, we are set to establish a network of venues as Suntec International serves as a bridge that links conference ideas and global venues."

The year ended with a move to new headquarters on Raffles Boulevard, a prestigious Singapore location, which is being used as a base to branch into the international MICE market. The location will serve its efforts to connect with partners, actively pursuing leads for its clients and boosting business for its clientele.

Suntec International's Chinese-speaking consultants are now set to build a comprehensive database, riding on the enormous array of opportunities from China.

Singapore's immediate neighbours also offer opportunities. The organisation is in talks with Malaysia in its Economic Transformation Program (ETP), a government effort to transform the country into a high-income nation by 2020, while more projects are in the pipeline as Suntec International is in the final stages of discussions with two venues for consultancy contracts.

Director of Sales and Marketing (International Business Development) Chu Pui Wia adds "Asia's MICE industry is on the cusp of a regional transformation and Suntec International is well-positioned to capitalise on the task at hand. We are also set to tap the opportunities in the emergent China markets as we are poised to implement more strategic initiatives to further expand our footprint."

With Asia now a key driver of the global economic recovery, Suntec International is set to benefit from its growth and infrastructure build-out and analysts are confident the tourism/hospitality and services industries will remain robust. With increasing exposure to foreign markets and strong growth prospects, Suntec International is well placed for a solid 2011.

For more information go to www.suntecinternational.com 

9th February 2011 - TRANSFORMING SINGAPORE’S TOURISM AND LEISURE LANDSCAPE

8th February 2011 - BAULDERSTONE WINS $350 MILLION ADELAIDE CONVENTION CENTRE CONTRACT 

7th February 2011 - HAT-TRICK FOR SUNTEC SINGAPORE AT THE CEI ASIA INDUSTRY AWARDS 2011 

4th February 2011 - SUNTEC INTERNATIONAL SIGNS PARTNERSHIP WITH ADELAIDE CONVENTION CENTRE

7th January 2011 - HKCEC VOTED BEST VENUE FOR THE EIGHTH TIME 

30th November 2010 - SINGAPORE EXPECTS RECORD 12 MILLION VISITORS THIS YEAR 

8th September 2010 - SINGAPORE SPORTS HUB DEAL SIGNED

19th July 2010 - ASIAN ATTRACTIONS EXPO MOVES TO SINGAPORE IN 2011 

24th May 2010 - US GAMING COMPANY BETS LARGE ON SINGAPORE AND ASIA

16th March 2010 - SA LABOR COMMITS TO ADELAIDE CONVENTION CENTRE OVERHAUL

3rd September 2009 - SUNTEC SINGAPORE SOLD

 


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