AusLeisure

Newly released National Visitor Survey (NVS) figures show that the Sunshine Coast recorded a 9.2% increase in overnight visitor numbers for the year ending March 2015 (compared to 2014), continuing its position as one of Queensland’s fastest growing tourism regions.

NVS figures for Queensland showed statewide growth of 5.1% in visitor numbers, with major tourist regions such as Tropical North Queensland up 0.2% and Gold Coast down 5.6%.

The figures for the Sunshine Coast followed a year of quarterly increases during 2014.

The 2015 Q1 statistics showed a 7.6% increase in intrastate visitors, 14.3% increase in interstate visitors, led by regional New South Wales, which produced a substantial 26% increase. Sydney visitors were up 9% and Melbourne up 15.9%.

Not only did visitor numbers increase but expenditure increased by 12.2% delivering $1.9 billion in revenue for the Sunshine Coast economy.

Sunshine Coast Destination Ltd (SCDL) Chief Executive Simon Ambrose, said the results would have benefited operators across the region – which encompasses Caloundra, Mooloolaba, Noosa, Gympie, Rainbow Beach, Sunshine Coast Hinterland and the Mary Valley.

Ambrose said that the extensive marketing undertaken by SCDL and its partners during 2014 was continuing to pay dividends, and prospects for continued growth were encouraging with the recent delivery of the successful major domestic campaign delivered in partnership with Flight Centre.

He explained “we are now rolling out an extensive marketing campaign aimed directly at the important drive market, which – with lower fuel prices and new product such as the Great Beach Drive – is likely to increase visitation further.

“The domestic campaign is well timed, as it is being complemented by the rise of the popular ‘holidaying at home’ trend, which has resulted from the softer Australian dollar.

“The Sunshine Coast has placed a premium on its diversity over the past 12 months. People might come to the Sunshine Coast with the beaches top of mind, but they leave having experienced much more – providing plenty of reasons for them to return.

“We will be emphasising the region’s rich food culture over the next three months with the launch of a new interactive mobile food site and the staging of the Real Food Festival in September, and this will further highlight the region’s rich diversity.

“With a host of events and new activities, as well as planned visits by cruise ships, winter is no longer a quiet time on the Sunshine Coast, with strong results in the first week of school holidays supporting this trend.”

Ambrose said that Sunshine Coast Destination had been hosting a variety of international and Australian industry and media organisations in recent months, including Channel Seven’s popular Travel Oz program, which was filming throughout the region this week.

The National Visitor Statistics to the end of March can be viewed via www.tra.gov.au

Image: Travel Oz presenter Greg Grainger with Tony Pinzone at Mooloolah River Fisheries.

22nd June 2015 - RECORD 6.4 MILLION VISITORS TO AUSTRALIA SPEND $31 BILLION IN 2014

20th June 2015 - SUNSHINE AND FRASER COASTS LAUNCH THE ‘GREAT BEACH DRIVE’

24th February 2015 - SUNSHINE RETURNS TO SUNSHINE COAST AS REGION ESCAPES WORST OF CYCLONE MARCIA’S FURY

11th December 2014 - SUNSHINE COAST RECORDS 11% INCREASE IN DOMESTIC VISITORS THROUGH WINTER AS VICTORIANS HEAD NORTH

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.