Latest News

Back to Latest News back

 

Sunshine Coast pursues sport tourism opportunities

Sunshine Coast pursues sport tourism opportunities
July 17, 2013

In collaboration with Sunshine Coast Council, Sunshine Coast Sports Federation, local sporting clubs and associations, the Sunshine Coast Destination Ltd (SCDL) has developed an event promoters marketing kit.

The kit includes dedicated sporting precinct materials and other promotional tools enabling clubs and associations to effectively market facilities, attract more sporting and recreational groups to the region and create a more seamless system to support the groups.

SCDL Tourism Development Manager, Michael Donnelly said the new collateral was a result of a coordinated approach to provide local clubs and event organisers with a dedicated resource.

Donnelly explained "we have developed collateral for six precincts including Stockland Park, Central Park, Girraween Sports Precinct, Ballinger Park, Maroochydore Multi Sports and University of the Sunshine Coast.

"This initiative will not only attract more groups but provides tools such as a smartphone enabled electronic coupon booklet with incentives for prospective groups to stay longer on the Sunshine Coast and enjoy the region's many attractions."

The Australian Outrigging Canoe Racing Association (AOCRA) is one of the first sports to incorporate the collateral into a bid document to secure the 2016 World Sprint Titles on the Sunshine Coast.

AOCRA President Mark Forbes explained "the bid presented in Rio was very professional and had a real wow factor.

"We were successful over the other contender Hawaii to win the event. We couldn't have done it without SCDL and Sunshine Coast Council."

The 2016 World Sprint Titles will be held in Mooloolaba and will involve 35 countries and 3000 participants over 10 days of competition.

Sunshine Coast Council Economic Development/Tourism portfolio Councillor, Jason O'Pray, congratulated SCDL on developing marketing collateral to drive more events for the region, adding "this is not only about highlighting the Sunshine Coast as a premier destination for sporting events tourism but supporting local clubs and local business."

Sporting events tourism by definition is when 'the main purpose of the travel is to take part in an organised sporting activity, either as a spectator, participant or official. Organised sporting activities involve some type of formal organisation, where there are teams, classes or bookings required'.

Currently, almost 30% of the Queensland overnight market participates in sports tourism.

For more information and to access the kit visit www.scdl.com.au/marketing/consumer-events/event-promoters-kit

8th March 2013 - SUNSHINE COAST COUNCIL CHANGES MANAGEMENT AT STOCKLAND PARK

30th January 2013 - SUNSHINE COAST TOURISM BACK IN BUSINESS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business